The camera is your audience's eyes into the world you capture. Every shot you take, every frame that’s recorded should drive your story. Learning to manipulate and control the camera's perspective to enhance your storytelling will keep your audience engaged and greatly increase the professional look of your projects.
Blocking and movement play a pivotal (literally, at times) role in the art of storytelling. Whether the camera does the moving or the on screen talent does, crafting a scene can be true art, and some are better than others at it.
Every shot in your video should help convey the overall emotion of your project. Camera placement and movement can add greatly to the emotional impact of your work. Be sure to consider the reason behind every shot.
Video is a highly effective means of transmitting information. The transmission of content through the use of motion pictures and sound represents a transformational development in how humans