Why watch commercials? Not all of us are natural storytellers. Some of us need to figure out how to do it. Using what we learn, we’re able to put a production together that tells the story, moves it along, informs and entertains.
Storyboarding goes digital. Tablets have been taking a growing role in the business world, and they are now making a splash with filmmakers, changing traditional tasks into fun and accessible ones, while adding the power to create, edit and share on the fly.
Generally the best way to get around town is by using a shortcut. Driving the freeway might not always be the quickest way to get where you’re going, making the side street approach an option. So it is with shooting video. While some productions require linear acquisition, sometimes it’s faster to shoot out of sequence.
When your video calls for an array of helicopters and soldiers protecting the world from body-morphing invading aliens, how do you explain to your crew what your shots need? By drawing up the plans using pre-vis software.
When you prepare for a lifestyle video shoot of a rugged trail hiker and your model shows up in an evening gown you clearly didn't communicate clearly. Telling talent what lifestyle clothes to wear is simple, of course, but the selection, patterns, colors and accessories aren't as easy to define.