Typesetting is an art that goes back for centuries and is most often associated with the printed page. Text isn’t the first subject to pop into your mind whenever video is mentioned, but one of the most common tasks you as a video editor will execute is the placement of type inside your videos.
Video editors face a wide assortment of content on a daily basis. There isn’t a single source of media anymore but a varietal onslaught of dissimilar content, from professional formats to random digital ephemera created on mobile devices. It’s the editor’s job to arrange and assemble this heap of visual information into cohesive, powerful stories. This isn’t the first time editors of the moving image have faced such a dilemma, and it’s one reason why the montage remains relevant.
In the ancient times of digital video (the 1990s), there were but a few ways to store footage. Now there are scores of different formats to choose from. Beware! An unwise choice in format can have devastating results.