Branding is not just a concept for products promoted by large marketing firms; it also applies to independent filmmakers and their projects. But it’s not just about branding; timing is everything. This is especially true when publicizing a film for a festival or other screening opportunity.
The shooting was hard and the editing was long and lonely. But the product, well the product turned out pretty darn good. In fact, it turned out really good. You're proud of it and you want people to see it, but how? It can be easier than you think and fun too.