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The Web 2.0/user created content theme has infiltrated the premiere advertising event of the year: the Super Bowl. The Doritos/Yahoo commercial contest gave berth to a new way for a little known production company to win fame and fortune.
If you haven't done it yet, get your marathon shooting-editing-downloading skills ready... Doritos the chip people, (corporate family Frito-Lay), is looking for videographers to create a commercial that will air on the upcoming Super Bowl. This is your chance to have your video skills seen by millions of people.