It is amazing how much video is being produced right now. YouTube is a huge reason that people are so willing to upload content, and yes, there should be the distinction between uploading and shooting, in fact I will often shoot video and not upload to YouTube. If you're like me, then you're adding to the countless amounts of video that are being shot right now, but look at the 100 uploading hours of video, stop, and think of how many are productions (certainly not all of them), and many are music videos, in fact all but one of the 30 most viewed YouTube videos of all time are music videos, as of today (May 21, 2013).
Between Editorial and Advertising: Magazine publishing is an abstract business. The subscription price is less than the print and delivery costs. Profits from single-copy sales are offset by the fact that most of the magazines in newsstands and bookstores go unsold and are shredded.
The Web 2.0/user created content theme has infiltrated the premiere advertising event of the year: the Super Bowl. The Doritos/Yahoo commercial contest gave berth to a new way for a little known production company to win fame and fortune. Watch the winning commercial and check out the production company's blog. Enjoy.
If you haven't done it yet, get your marathon shooting-editing-downloading skills ready... Doritos the chip people, (corporate family Frito-Lay), is looking for videographers to create a commercial that will air on the upcoming Super Bowl. This is your chance to have your video skills seen by millions of people. The Doritos group is known for debuting awesome commercials during the SuperBowl, so if you're hoping to make the big time, you better move fast.