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Marketing

Informing the world that you and your company exist is one of the first steps to owning a successful business. Knowing how to go about promoting yourself effectively can mean the difference between marketing success and disaster.

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  1. Movie Promotion
  2. Self Promotion

Marketing

  • YouTube Gets 100 Hours of Video Per Minute

    Jackson Wong - May 21st, 2013

    Logo of YouTube - a red box surrounds "Tube" - like an old television screen
    It is amazing how much video is being produced right now. YouTube is a huge reason that people are so willing to upload content, and yes, there should be the distinction between uploading and shooting, in fact I will often shoot video and not upload to YouTube. If you're like me, then you're adding to the countless amounts of video that are being shot right now, but look at the 100 uploading hours of video, stop, and think of how many are productions (certainly not all of them), and many are music videos, in fact all but one of the 30 most viewed YouTube videos of all time are music videos, as of today (May 21, 2013).

  • Maintaining a YouTube Following

    Jordan Claverie - Tue, 02/26/2013 - 8:21am

    maintain a youtube following
    Once upon a time, in a small city in Canada there was a young boy who could really sing. In another place in time, he would have gone through years of struggling and frustration to be discovered. This young boy posted videos on YouTube and was discovered by a talent agent. His name is Justin Bieber. There have been hundreds of YouTube sensations from singing stars to political pundits to Chinese language teachers who have not only generated millions of followers, but some have also produced significant salaries.

  • How to Make an Effective Demo Reel

    mhageman - Wed, 01/09/2013 - 8:00am

    demo-reel-with-film-strips

    Demo Reels - we all know we need one and most of us need multiple versions, but what makes an effective and motivating demo reel? It's your work but how do you organize it and make it sizzle, jump out and stand above the rest? How do you capture what is unique about you and your video production? Can you do it yourself or do you need an editor?

  • 3D Video: Boom or Bust in 2013?

    Mike Wilhelm - January 03rd, 2013

    Kids with 3D glasses
    3D video is a polarizing subject. Hollywood loves 3D, due to increased ticket prices and classic blockbuster 3D re-releases. Television manufacturers are hopeful, thinking 3D might be a new way to get consumers to upgrade their newly purchased HDTV. Consumers, however, are lukewarm.

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