On every commercial shoot you spend a lot of time hauling equipment around to various locations, creating multiple setups and keeping track of both talent and crew. This expenditure of time severely limits the number of projects you can take on. Could there be a better way?
With corporate logos displayed prominently throughout our modern landscape, it’s all but inevitable that one will eventually be caught by your camera. So, what do you need to do if and when a corporate logo appears in your footage?
Your script and locations are locked, your cast and crew have been selected, everything is in place to begin production. Well, almost everything. The one thing you don’t have – or don’t have enough of – is money! Now what?
Let’s define the term microfilmmaker: anyone who produces a feature length documentary or narrative for under $30,000. That may not sound like a lot of money to produce a feature film — it isn’t. That’s why it’s crucial to get creative, use all of your filmmaking skills and have a focused plan of action.
Creating a documentary or other non-fiction video content often requires hours of research, painstaking attention to detail, and ultimately a desire to find and expose some truth. Sources are double-checked and wording is chosen carefully in an effort to portray the content honestly while, perhaps, delivering a pointed message.
Years ago, I was on a team of shooters on a wedding reality series produced for a regional lifestyle network. We shot mostly documentary style, unstaged actuality. But we were made very aware by the network not to include any copyrighted visuals or sounds in the show.
5 ways to avoid embarrassment - Client based video production. Client relationships are at the heart of good business. Being prepared is key to success.
We show you 5 ways to avoid embarrassment and win favor with your client. A great product begins with a great experience.
Projects come and go, but dreaming up the next great video for a good client can mean the difference between caviar and canned beans. While most clients will come to the table with an idea for their first video or (hopefully) two, it's the job of the independent producer to educate clients on what kinds of videos are possible, which can add value to the client's value proposition, and why having more videos is ultimately better.