My manager and I are having a disagreement over text in this video. We send out monthly emails to our database over how to improve their business in certain ways. This year I have convinced them to do all the videos on a white background, sort of "branding" the videos to have a similar look and feel.
I have provided a link to the video at the bottom. The disagreement comes with the words "visibility" "credibility" and "Validity" The manager does not like the words by themselves, and wants to add more text or something. The argument being that "what if some people aren't listening, or don't learn by listening and need to see it" My argument is that "We can only do so much for them and have to assume that if they have played the video they are interested in listening, and thus supportive text is all we need, not a transcript" Plus, there is text underneath the email to add any more supportive information the recepient needs.
Can anyone advise us on rules for using supportive text in a video? I have a great manager, who both of us are interested in learning from the talents we bring to the table. I know I tend to be more minimalistic in my crativities, but would like to know everyone's thoughts.
Video Link (I have taken the title and the opening logo off for security reasons):