You are here

Advice on taking a project to the next level

Eric G.'s picture
Last seen: 5 months 1 week ago
Joined: 09/25/2012 - 2:29pm

Last summer I stumbled upon a hobby that I really enjoyed.  I started filming motorcycle rides in my area.  I felt like the project was something I wanted to persue so last summer (2013) I took the project a step further.  I filmed 5 episodes in the Northwest including resort destinations, and rides that locals would like to see when visiting.

 

During the winter I was able to precure several sponsors, (good only no money) from Carhartt, Harrah's Casino, and many smaller establishments that comped us rooms, meals, and entertainment. 

 

I have also been able to get some funding from one of the locations that we have visited. 

 

I am currently building a website that will help people plan trips and am writting material and lectures that go along with the web site.

 

www.ralliesandridestv.com

 

I am currently at a bit of cross roads and could use some advice.  I have a full time job and will not be able to get out on the road next summer (2014) unless I quit.  I would like to continue producing this series but need to better understand the business side.  I would need to secure around $10,000 before I could even think about taking the summer off to do the videos.

 

I have put together a small business plan that explains what I am looking to do but the business portion, the monitization aspect is something I can't quite figure out yet.  How do people make money producing videos?

 

If anyone has any resources they can guide me to that would be great.  I would be interested in how to obtain sponsors.  I understand the concept of the numbers game, calling and obtaining yes' but I also have to believe that there is some sort of business structure. 

 

Here is a bit of info on the current project.

Rallies & Rides in on Youtube at www.youtube.com/eandsmcadventures

There are around 16,500 video views with 97 subscribers

I get around 100 visits to my web site daily

 

I really appreciate the help.


TheLoneBanana's picture
Last seen: 2 months 1 week ago
Joined: 11/05/2008 - 6:35pm

Both the challenge and despair of modern distribution is that the rules are not yet written ...

 

With 16,500 views and 97 subscribers, your audience is too small for any significant financial reward. For example, you need hundreds of thousands if not millions of subscribers to make half-decent money as a YouTube Partner.

 

The best thing to do is work on increasing your audience -- both their numbers and their engagement. Email addresses are worth more than YouTube subscribers or Facebook "Likes" or Twitter Followers; perhaps your website can offer visitors the chance to subscribe to a regular email newsletter with exclusive content. This can be simple text, or a PDF attachment; either way, you might even include ads in it.

 

Two keys to building an audience are a tight focus -- and it sounds like you've got that: motorcycle rides -- and regular updates. If your site promises "A new video every Thursday" or "... on the third of the month", you'd better deliver. If your updates are irregular, or if there's a long time between them (a problem over the winter, I gather), you give your viewers a chance to forget you.

 

Josh Rimer offers a free e-booklet on YouTube marketing for signing up at his website: http://www.joshrimer.com. (Full disclosure: I attended one of his talks, and found it helpful.) might be worth a look.

 

I too would be interested in further resources people have to suggest.