NAB 2011 was all a-flurry when Apple announced it was finally releasing a new updated version of it’s Final Cut Pro editing software program, and the flurry hit a fervor when they announced it was going to be a completely new rewrite.  In fact, there was little left but standing room at the Final Cut Pro User Group’s Supermeet in April when Apple’s VP Randy Ubilos and Peter Steinhauer hit the stage.

Now, the excitement is back again with the announcement of Final Cut Pro X’s availability in the App Store today. If you’ve also used Apple’s motion graphic editor, Motion or Compressor in the past, they have new versions also available in the App Store for only $50 each. However the big news is that for only $300, you can digitally download Apple’s new program to see if all of the new features have been worth the wait.

Speaking of features, Apple’s got a laundry list of new one for their latest release. The new Final Cut Pro uses a “magnetic timeline” to allow editors to move clips around without losing audio or video tracks due to overlapping. It also has the ability to correct footage as it’s ingested for audio, color, and motion issues – features that were once part of different applications within the Final Cut Studio suite.

Final Cut Pro’s interface has also been majorly overhauled with only three real windows left: a preview area, a new media browser, and an editing timeline. In a way, this new “upgrade” makes the program feel a bit more like After Effects or iMovie than what people have come to expect from Final Cut Pro.

Apple has also added the ability to edit footage even before it’s been transferred and can categorize your footage based on people’s faces and what type of shot it is. A handy tool for sure. You can also assign all kinds of metadata and keywords to your footage in order to be able to find areas of your footage quickly and easily. Apple also included the ability to “audition” clips with different effects before applying them and claims to have more presets than ever before for their effect library. Lastly, there is now an option to group together audio, video, and transitions into single clips called a “Compound Clip.” This is very similar to nesting but allows for easier access to the elements inside of the group for easy tweaking.

One of the most applauded features of Apple’s presentation back in April was the ability for Final Cut Pro X to utilize the full power of Grand Central Dispatch and the 64 bit architecture. This means that Final Cut Pro X can render everything in the background all while utilizing multiple cores of power – something that no editing application does incredibly efficiently.

Though there are a lot of great new features to Final Cut Pro’s upgrade, there have been a few noticeable features that many users have already found to be missing. One of the biggest is the lack of support for projects from previous versions and the inability to import XML or EDL. Also, Apple got rid of support for tape based ingestion and export, making it difficult to use for the many editors that still need to use tape in their workflow. Lastly, Final Cut Pro has also lost the multicam feature that many live event videographers used to make editing a large amount of clips a little simpler.

Videomaker awarded Final Cut Pro X our “Best of NAB” award for editing software at this year’s National Association of Broadcasters tradeshow in Las Vegas. With its low price, faster renders, and complete redesign, Apple was a clear favorite in this field.

Of course, with all of these new features, almost every editor will want to find out if the software is worth the wait. Actually, we’ve been wondering the same thing ourselves. Thankfully, Videomaker reviewer Ben Balser has an advance copy of FCP X and is working on a review of the program for Videomaker as we we speak. Watch for that review coming soon to see if the new Final Cut Pro will be a game changer for Apple or simply game over.

http://www.videomaker.com/r/527

You can win some free video tools, just by donating to the Japanese earthquake relief efforts overseas. Or just donate to help because Japan needs our help, and they’ve supported our hobby, career and love of video creation all these years.

For years we’ve enjoyed their technological innovations, we’ve used their products, enjoyed their technical advancements, salivated over the latest techno ‘gee-whiz’ toy they released. Our visits to Las Vegas for the Consumer’s Electronics Show (CES) and National Association of Broadcasters (NAB) every year remind us of their importance to our industry and our lives, now the Japanese are in dire pain and despair, and video producers are giving back. You have a chance of winning some video gear at NAB 2011 due to the efforts of producer-director Philip Bloom.

The massive earthquake, then the following tsunami, and now radiation in the very air they breathe, water they drink and food they eat, has touched every single person living in the entire island country of Japan in ways few can completely understand.

Factories that build our gadgets are closing, companies that deliver our goods are unable to process the orders, and benevolent producers like world-renowned documentarian Philip Bloom are reaching out to help.

Bloom posted a “Help Japan” message on his website, offering a chance to win an iPad – his very own iPad – as incentive to donors. Other manufacturers of techno and video gadgets stepped up to the challenge and also offered “prizes” in Bloom’s drawing for cash donations to the Japanese Relief fund.

Do you recognize any of these names? GoPro, Marshall, Kessler Crane, Letus, Zacuto, Digieffects, Redrock, Redgiant, and Cineroid? You should, we’ve written about every one of them in Videomaker and they all have some connection to Japan – either due to design, or build or accessories for their products. All of these companies have donated gear for the drawing.

Bloom’s drawing will be held at NAB 2011 in Las Vegas in a few weeks, and participants need not be present to win. Many people have donated to the causes posted on Bloom’s site stating they don’t want a prize, only to help those that have given so much to the video world. Where would we be today without these companies’ designs, innovations and support?

Everyday, Videomaker hears news from companies we work with – Robin Hoffman of JVC sent us a note confirming JVC’s employees are safe, DisplaySearch tells us the chemicals needed in some semiconductors and LCD displays are affected and the supply chain is on hold.

Our own CEO, Matt York, was in Japan just 2 days before this tremendous quake, meeting with Sony reps about their latest releases in the NXCAM family. Some Sony plants have been shut down, and other companies like Canon, Panasonic, Hitachi, Grass Valley and more – all companies you read about every day in the pages of Videomaker – have been affected. Sony is donating 300 million Japanese yen to help the country and 30,000 radios to help get news updates to citizens.

So check out Bloom’s site – or follow the links below. These relief agencies below are the ones posted to Bloom’s site. If you donate and can prove a receipt, follow up with Bloom’s site for a chance to win – or just join in the conversation.

World Vision , Mercy Corps , Islamic Relief USA , Red Cross

NAB 2011 will be a somber one this year, I know it will stand as a reminder of how small this world has become and how we all share in concern for our friends across the Pacific. Our thoughts and deepest condolences go out to all of those who have lost loved ones during the tragedy.

NAB 2011 is just around the corner and we couldn’t be more excited. For those of you who would like to attend, but have been deterred by the fees, Videomaker has a special registration code, valued at $150, that will get you free access to the exhibit floor, the Opening Keynote and the State of the Industry Address, Info Sessions, Content Theater, Exhibits and PITS.

All you have to do is register for the show and use the code: SM06

The show kicks off in 39 days…We hope to see you all there!