Apple has been known for being very ‘i’ centric with it’s devices – often only allowing Mac-able applications to run on many of the products Apple sells. So we were all taken aback with the big news coming from Avid’s corner that Avid Studio editing software will now run on Apple’s iPad.
Avid is known for Big Processing and Blockbuster Movie editing, but a few years ago they acquired Pinnacle Studio, which was an entry level editing software. Avid changed its name to Avid Studio and re-wrote its code to be more like mainstream entry level systems and more stable than it was in the past. Now Avid Studio is being released to edit on an iPad and we think the user abilities have many possibilities. Read the rest of this entry »
Believe it or not, the iPhone Film Festival requires that your film be shot entirely with an iPhone, iPod Touch or iPad. Many other contests make it very clear what the general restriction is for the contest, and while these confines won’t reach Android users, the work that iPhone users put in is exceptional. The real prize in any film festival is the screening of your film and being able to see those of your competitors. Prizes are still nice though, and so far, the iPhone Film Festival has awarded prizes that are valued less than $1,500, but the 2012 festival is scheduled for at least one prize at $2,000. A win here certainly offsets the cost of production, even a third place prize from the iPhone Film Festival equals the cost of an iPhone 4.
There is plenty of space for big film festival ideas if you want to push the limits to earn a win – the rules are simple and leave a lot of room for creativity. The categories are also fairly simple, including cinematography, documentary, feature, series, short film and music video. There were five awards in each of the previous iPhone Film Festivals with cinematography and music video being the only separate categories – all other videos, feature, short, documentary, and animation competed for first, second and third. For the third iPhone Film Festival, the categories have been shuffled to join cinematography and documentary, then feature, short and series make up a second category, with music video holding up a third. Ruben Kazantsev and Renata Rinyu are the founders of the festival and love to focus on community. The festival is still quite young, and counting down to the appearance at MacWorld, and maybe next year’s winners will include an animated film or Siri.
If you have plans for your own entry, Oct. 1 is the cutoff for IFF4.
BERG and Dentsu London have been exploring and perfecting the ability to use an iPad to create 3D stop animation using a complex light painting technique. By developing 3D models they are able to perform a virtual CAT Scan that generates an outline of the animations, this paired with a strategic series of complex long exposures of 3-6 seconds while moving the iPad through space, they’ve come up with some stellar floating 3D light forms. The Crew shot over 5,500 photographs, only half of those were actually used in the final edit!
Could it be that Steve Jobs just ‘broke up’ with Mac for iOS 4? Steve Lyons of Newsweek seems to think so. As much fun as watching the ‘I’m a Mac’ Fanboys tear their shirts while running through the streets screaming “Why?”, I take a more sobering look at the possibility of Apple allowing their long premiere line of products to ‘wither on the vine’ in favor of their new mobile tech. According to the article ‘Steve’ (as Mac fans like to call him) said the following at the World Wide Developers Conference;
“We are focusing primarily (though not exclusively) on iPhone OS this year. Maybe next year we will focus primarily on the Mac. Just the normal cycle of things. No hidden meaning here.”
Despite what any Fanboy or recent market growth report will tell you, Apple has taken one long and irritating butt-whuppin’ against it’s rival Microsoft. Even with their popular (and equally annoying) ‘I’m a Mac’ ads bringing in converts from the PC community, MS significantly dominates the Personal Computer Market. However, Apple now sees themselves making advances into the Mobile Device Market with the huge successes of their iPods, iPhones and now iPads the probability of Apple focusing exclusively in that arena shouldn’t be taken lightly. With Apple already having not made any significant improvements in their Pro Hardware / Software products though there be naysayers, just like with any ‘break-up’ it’s the little things that lead towards ‘lowering the boom’.
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H. Wolfgang Porteris a former US Naval Combat Cameraman who now produces independent films, published works and teaches video/photographic production.
The iPad is the ultimate video business mobile device. Even before Apple launched the iPad, critics and industry analysts came up with terms like “netbook killer” and “Kindle killer”. Now five days old, the critics and industry analysts were correct, with most of the features and applications focusing primarily as an entertainment and media platform for consumers interested in social networking, ebooks, magazines, newspapers, portable media, and games. The greatest benefits and opportunities for the iPad is for businesses with the ability to pitch ideas without having to carry around a laptop or notebook, instant access to files, applications, accept sales, and even remote computer access to edit video!
Top 5 Reason the iPad is ideal for Business:
Ability to quickly present ideas, rough cuts, and website comps in small meetings.
Endless Applications and use possibilities for remote computer access, point of sales, vehicle integration and many more!
The future of the iPad is promising and will increase as additional business specific applications are released with could based services similar to Google Docs and Dropbox allowing on demand access to your files virtually anywhere.
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Van Tucker is a videographer and photographer currently based in Northern-California.
The iPad is on its way and the HP Slate is not far behind. I am equal parts excited and terrified to see how these devices will change the way we consume media (hint: revolution). Already we’re seeing publishers and advertisers flock to the iPad. Many magazines that have been print-only since their existence now have the opportunity to immerse their readers in interactive video, sound, and motion. So, if you shoot video, how can you prepare for this brave new world? Get yourself an L-bracket.
I’ll explain. Traditionally, books and magazines are in a portrait orientation and film and TV are landscape. You don’t read books on your TV and you don’t watch movies in a magazine, until now. With the advent of the iPad (and other handheld computing devices), the lines between print and motion media are being blurred. Books AND movies can now be consumed on the same device. A device you hold in your hand and flip any way you wish.
With the iPad, there’s really no longer a landscape limitation for video. Maybe you want your video to appear full screen in portrait mode? Maybe you need a long, tall video banner-ad on the side of a digital magazine page? I think we’re going to start seeing a lot more vertically shot video soon. The simplest way to get a portrait orientation out of your video camera is to flip it. Flip it good. So get yourself an L-bracket and get shooting (if you shoot with a fixed monitor you might want to also get yourself a neck brace and a chiropractor).
Last weekend I shot some vertical beach scenes. These were shot on Red with a Canon 10-22mm.
All this vertical footy got me wondering what some of this might look like as an iPad magazine cover. So I did a little Sunset Magazine mock up. Sunset Mag, if you’re reading this, call me. We’ll talk.
So if you haven’t heard yet… Apple is holding an invitation only event January 27 to reveal their latest creation, the iSlate. Speculation has been all over the net the last year about Apple releasing their tablet, the iSlate, and now those rumors are starting to become reality!
What does this mean? Well, I know we drilled you with how big 3D was at CES – but did we mention tablets too! Tablets could change the way you receive your latest issue of Videomaker Magazine. Imagine getting your new digital issue with integrated video tutorials and additional interactive content. This will change the way ads are made, the way you view and receive content, ultimately bring interactive text and video together into a magazine!
Apple has been known for being very ‘i’ centric with it’s devices – often only allowing Mac-able applications to run on many of the products Apple sells. So we were all taken aback with the big news coming from Avid’s corner that Avid Studio editing software will now run on Apple’s iPad.
Could it be that Steve Jobs just ‘broke up’ with Mac for iOS 4? 
The
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So if you haven’t heard yet… Apple is holding an invitation only event January 27 to reveal their latest creation, the iSlate. 
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