Posts Tagged ‘Google’

It’s Official: YouTube To Add Premium Original Programming

by Daniel Bruns | January 9th, 2012

We all knew it was coming. Ever since Google bought YouTube back in 2006, there’s been constant talk that Google may some day launch it’s own premium original programming on the popular video uploading site. As expected, Google announced in October that it planned on investing over 100 million dollars (that’s right, 100 with six zeroes after it) in order to get quality original content. During that time they also leaked a few of the big celebrity names that had signed on to the project such as Ashton Kutcher, Shaquille O’Neal, Tony Hawk, Jay-Z, and Madonna. There was no talk about the format behind each of these videos but given the names of some of the producers that they listed, you can be sure that they’ll be specific channels on music, movies, and sports – which all happen to be some of the hardest mediums to break into.

Shortly thereafter, YouTube also unveiled their movie and television streaming service which means that not only will YouTube be serving up videos of people’s crazy antics around the world, it will be serving up content from established entertainment providers and from their own user-created library as well. If all of this works out for Google, they will not only be the largest online repository of user-created and established entertainment company videos.  That may make them a force to be feared in the video world.

The reasoning behind this move is a desire for Google to get people to stay on their site longer (for advertising purposes) as well as being a vehicle for instant niche content which Google feels it’s uniquely suited to do. This niche market idea will also have the benefit of giving advertisers a more targeted audience to reach for less money than it would take to do a more generic campaign. In addition, the people and companies that Google is in the process of recruiting will be able to share in part of the ad revenues giving them a real incentive to make sure quality content is always available on the site.

Google plans on grabbing a big cut of the $300 billion television industry with this idea and with all of the cash and human resource reserves they have, they could very well make that desire into a reality. This means that if Google succeeds, we may end up seeing a day where we no longer give our edited video content to cable channels, but to YouTube instead.

Google Makes Mobile Editing a Reality With Movie Studio for Honeycomb

by Daniel Bruns | April 4th, 2011

We all know the iPhone has iMovie, but with the announcement at the Mobile World Congress on February 15 (which we know is almost a month and a half ago), Android has a new contender.  Their software, Movie Studio, is an application for mobile editing using Google’s latest Honeycomb OS for tablet PCs.

With this announcement, video editing has finally reached almost every smart device on the market. Along with Apple’s version of its editing application, iMovie, which allows you to transfer video editing projects through iTunes to the iPad 2, iPod Touch (4th generation) and the iPhone 4, more than 50% of the cell phone market and 60% of tablets can now cut home movies and short films, albeit rather slowly for now.

While having the option to edit simple videos on a tablet or smartphone has its uses, there’s still  little doubt that most experienced editors will choose to stay faithful to their beefy desktop computers (and their beefy investment). But with the ability to pinch to zoom photos and with a slick interface, these applications are more than likely the wave of the future in mobile device video editing.

At first glance, the interface seems rather slick with a dark interface, simple controls, and intuitive tools. The demo does show some of the footage playing back in less than real time, but with a little rendering, it’s more than likely that the problem would go away. One of the most interesting parts of the demo show the numerous transitions that Movie Studio has which can be previewed in real time – something some computers in the past couldn’t even do.

Either way, this software, along with increasing tablet PC power, seems poised to bring about a new revolution in mobile editing. It seems only a matter of time before someone edits an entire feature film using only this software.

If you want to see video of the Movie Studio interface, check out both the MWC keynote and the demo video below to see what you think!

The End of Net Neutrality?

by Julie Babcock | August 19th, 2010

Net neutrality has been a topic of heated debate for years. Should the Internet be network neutral, and what does that even mean?

Basically, network neutrality is the principle that all content providers are given equal access to Internet users. Likewise, Internet users ability to see content is not restricted based on which sites Internet Service Providers (ISP) deem inappropriate.

Recently, discussions regarding net neutrality have gained momentum due to a flurry of rumors that Google and Verizon were not only holding top secret meetings in their underground lairs, but had evil plans to take over the internet in an attempt at worldwide web domination. As we all know, rumors tend to get out of hand from time-to-time, but there is some truth behind the buzz.

According to a Google Public Policy Blog, posted by Alan Davidson, Google director of public policy and Tom Tauke, Verizon executive vice president of public affairs, policy, and communications, the two companies have been discussing net neutrality for some time. As a result, they have drafted a proposal concerning the topic, which “takes the form of a suggested legislative framework for consideration by lawmakers.”

Though Google’s blog is meant to clear the air of rumors and assure the public that nothing “evil” is afoot, it has stirred up additional concern for the Internet’s future. Worries are mainly due to vague statements that some say open the possibility for a tiered Internet service; the collapse of net neutrality.  In other words, companies would have to pay extra for preferred access to the ISP’s customers. If a company wants faster load times for their site’s content, they would be required to pay more money. Those who refuse or are unable to pay the higher price will not have the luxury of reaching their audience as quickly, or at all (in extreme cases of net neutrality collapse).

While a non-neutral Internet may have it benefits, it’s not so great for the independent video producers who rely on the Internet as a means of video distribution and promotion, while already pinching pennies to do what they love. It’s hard to say how new laws will affect the Internet in the future. One can only hope that the lawmakers view net neutrality as an important aspect of the Internet’s continued growth and success, as well as an appropriate venue for sharing one’s art and freedom of expression as equally as the next guy.

The Future of DVDs, Blu-Ray, and the Internet for Television and Movies

by Daniel Bruns | May 25th, 2010

Just recently, a team at the University of Tokyo found that using titanium oxide could allow optical disks to store 5,000 gigabytes of information. Honestly, that’s astounding. At the same time, a lot of people’s minds began buzzing with the implications. With these discs, Hollywood studios could release entire television series such as Lost and 24 plus bonus content all on one disc. Video games could finally fit huge engines and graphics all on one disk. Finally, studios could include super high resolution video on their discs so that people could see the movie in its fully rendered glory. However, let’s stop for a moment to take a quick poll. How many of you even own a Blu-ray player? If more than one of you out of 10 raised your hand, congratulate yourselves on being ahead of the curve. Though a majority of people still get their movies and television series delivered to them by optical media, it seems as if new media such as Blu-ray simply can’t pick up steam. A Harris poll taken last year showed that only 7 percent of Americans owned a Blu-ray player. Even though Blu-ray offers more than twice the resolution of standard definition DVDs and a higher quality sound, Americans still aren’t sold on the idea. Of course, this begs the question: why?

Popular reasons include the extra price of Blu-ray discs and that some people are happy with things just the way they are. However, there seems to be an even bigger reason behind all of this. Let’s take one last poll. How many of you watch movies or television online? If more than half of you raised your hand, then you would fall in line with research recently done by shopping site Retrevo. The study found that 51% of people in all age groups watched at least some of their television online. With these facts, the question becomes this: when the internet offers both free and cheap high quality video content all without having to leave your La-Z-Boy, why would anyone want to invest in a Blu-ray player or a Blu-ray disc? The answer might be that for most people there are no better alternatives for watching high-definition content on their internet-free TVs. However, with products such as the Apple TV, the new Google TV, Roku, and of course, the HD rich cable set top boxes, it is evident that hardware manufacturers and cable providers are betting that pretty soon, you won’t have an excuse not to.

The only real problem I can foresee with Internet TV is the fact that bandwidth is notoriously spotty with many internet providers. Also, no software or hardware provider has yet mastered the user experience with Internet TV. Often, they’ll make the experience too much like the internet itself (and no one wants to type on a keyboard), or they’ll make it too much like a TV which is very limited in its function. However, one day when a company finally gets the balance of TV and internet just right, Internet TV could be the biggest revolution since cable.

Google TV Announced: Your TV Just Got Smarter

by Julie Babcock | May 20th, 2010

Google has officially announced Google TV during Thursday’s Google I/O keynote speech. Google TV will integrate experiences across web and TV, and incorporate both web and Android apps. Their hope is that Google TV will be to television, as the smart phone is to mobile devices; a revolution of the user’s experience.

Google has partnered with Sony, Logitech, Intel, Best Buy and Dish Network to make this new technology possible. Sony is releasing Google TV integrated TVs and Blu-ray players; Logitech is releasing the Companion Box that will act as a TV set-top box and will have remote control capabilities, with Intel powering all three devices.

Google TV is expected to be available Fall 2010.

2 Billion Videos – and counting! YouTube Celebrates 5 Years Online

by Jennifer O'Rourke | May 17th, 2010

Officially created in February 2005, YouTube  celebrates the 5-year-anniversary of its May 2005 public launch this week by announcing it just hit the 2 billion viewers mark PER DAY. That’s a LOT of video, folks, proving that YouTube IS the big kid on the block.
YouTube was created by three guys working at PayPal – Steve Chen, Chad Hurley and Jawed Karim, who came up with the idea of a quick easy way of getting videos online to share with family and friends. They registered the domain name YouTube.com on Valentine’s day in 2005 then began working on fleshing out the site for the public.
The first ever video on YouTube was an experimental 19-second video called “Me at the Zoo” of Karim, which was uploaded April 23, 2005.

YouTube wasn’t alone in the video sharing market even back then;  it shared equal time with Vimeo, Viddler, Veoh among others. What set it apart was its ease of use and availability to the masses.
After their initial first experiments, the creators realized YouTube needed more than just video posting, so worked at getting social networking built. When they released the public beta launch in May. 2005, YouTube was attracting an average of 30-thousand views per day.
By November 2005,with an average of 20-thousand registered users, showing more than 2-million videos per day, they were able to stop using personal credit cards to finance their baby and received 3.5 million dollars from Sequoia Capital for funding.
After months of tweaks to the beta site, YouTube’s official debut was December 15, 2005.  Amazingly, within just a few weeks, in January 2006, YouTube reached the 25-million views per day mark and nearly a year later, in October 2006, co-founders Chen and Hurley announced they sold YouTube to Google for 1.6 billion, which was the biggest purchase Google ever made at the time.

The well-know much-watched “Evolution of Dance”, was uploaded April 6, 2006 and created the viral video craze which was the most watched video of all time until just recently.

That same year, TIME magazine listed “You”, as in “you the masses” for its traditional person of the year award, acknowledging that the online video revolution was in full force.
YouTube did more than just make it easy for people to put short clips of mundane moments in their lives online for the world to watch, YouTube helped mold history and bring a voice to those who had none.  From shut-ins to the oppressed, YouTube videos showed people discussing the emotional, physical and financial pain of dying from cancer; YouTube exposed the world to videos of protests and attacks in Iran at a time the mainstream media wasn’t allowed access;  YouTube viewers shared collaborative efforts of people worldwide spreading words of peace and hugs, and sharing international musical creation.

More than 13-million viewers shared the adorable video of a baby dancing to Beyonce’s “Single Ladies (put a Ring on It)” video, along with dozens of copies and thousands of other videos of some of the cutest babies dancing to mainstream pop music along with silly puppies and cute kittens.  “Nora the Piano Playing Cat” has had more than 17-million views, and now has her own CD as a result.

The word YouTube has become so ubiquitous, that it has gone from being a noun to a verb and manufacturers of video production equipment from camcorders to editing software make a big point of advertising “Easy Upload to YouTube” as their number one selling point.
In the music world, YouTube has become the launch point for many aspiring musicians unable to get some attention from recording companies, and has brought life to old mixes. It has helped launch serious video producers trying to get notice who can’t find support from the mainstream media.
According to the YouTube site, today “About 24 hours of video are uploaded to YouTube each minute, equaling about 150,000 full length movies over the course of a week.”
YouTube airs sporting events to people in countries unable to see the games in their own TV channels, and YouTube has plans to show full length movies and TV shows.  Happy Birthday, YouTube, we’re interested is seeing what the next 5 years will bring.

Resources:
C-Net: http://news.cnet.com/At-YouTube,-adolescence-begins-at-5/2100-1030_3-6250605.html?tag=newsEditorsPicksArea.0
YouTube Blog: http://youtube-global.blogspot.com/
PC World: http://www.pcworld.com/article/196447/five_years_of_youtube_the_ups_the_downs.html
Wired: http://www.wired.com/epicenter/2010/05/five-year-old-youtube-tops-networks-primetime-with-2-billion-views/

Internet at the Speed of Light: How Faster Connections Affect the Video World

by Daniel Bruns | February 16th, 2010

Internet CableWell this was a long time coming. When Internet speeds went from dial-up 56kbps to broadband in the late 90′s, content providers the world over realized the huge potential for delivering video, information, and rich applications to users. This led to a huge boom in internet activity only rivaled by the introduction of quick and easy to use internet on cell phones. However as with any heavy traffic situation, you eventually get jams and the internet is no exception.

With the vast number of users downloading large video and application files over the internet, speeds and bottle-necking became a huge issue. Additionally, even with the vast improvement of internet speeds (up to 20 megabits per second today), there were still long wait times while downloading large files – which has become increasingly more common as games and applications become more complex and as videos achieve higher and higher resolutions. The problem didn’t stop there however. Even if a person could theoretically achieve internet speeds at 1 gigabit per second (Gbps) or more, getting those speeds from a router to a computer wirelessly would be impossible with current technology. At the moment, the fastest consumer option for wireless transfer is Wireless USB technology which can transfer at speeds up to 480 Mbps; half of the theoretical 1 Gbps speed coming into your home. Read the rest of this entry »

Viral Video Causes Copyright rules changes on YouTube

by Jennifer O'Rourke | September 30th, 2009

wedding-roses_pearls_stitchedlogo-youtubeI’ve been having an interesting conversation with school instructor Dylan Bennett over a blog post I made on Monday about a viral video on YouTube.

The video is a well choreographed piece by film students in Montreal using a popular song.

Mr. Bennett was commenting about how, as a video production instructor, he strives to teach his students not only the video producing skills and techniques but also the rules and ethics that go along with being a video producer.

We often write in Videomaker about how legally and ethically one shouldn’t use copyright music without permission,  and how, even recently, YouTube has taken down people’s fun videos because they used 10-seconds of a song without permission from the copyright holder.  But, apparently, the rules are changing.

Mr. Bennett sent me this blog post that Google put up this week, saying it’s OK to use copyright music, TV shows, or other approved media on YouTube… “if”… and it’s a big IF.  If the record company/TV network/copyright holder sees a financial benefit to them.

Read the rest of this entry »

Will Google Gobble Twitter?:

by Jennifer O'Rourke | April 3rd, 2009

Twitter just might become the next Social Networking site to become a Google enterprise.logo-twitter

logo-google

We heard this morning from Shelly Palmer, host and editor of Mediabytes that there’s talk going around the circuit that Google is looking to add Twitter to it’s host of internet companies that it now owns.

Palmer’s blog links to a story in Tech Crunch stating that Facebook offered to buy the social site for a half a billion dollars a while back, but Twitter turned the popular social networking site down.

logo-facebook logo-myspaceFacebook, like MySpace, is a networking site where users can join others’ groups, and add photos to their pages and send messages, updates, photos and other personal information to their selected friends.  You can allow your page to be public or private, and some people like to collect “friends” all over the world. Read the rest of this entry »