The lineup, anchored by the recently launched Bloggie Touch model, now includes 3D technology, dual screen capabilities and simple operation. With the Bloggie, Bloggie Duo and Bloggie 3D models, you can capture “had to be there” moments in full high definition, 1920×1080 MP4 video and 5 MP still photos, whenever and wherever you carry your camera.

Sony’s Bloggie brand welcomes three models that each bring distinct value to the category. The first HD 3D pocket camera, the Bloggie 3D camera, MHS-FS3, is a simple innovation on a tried model with two lenses, two image sensors, stereo, microphone, and built-in LED light to capture 3D or 2D video and still photos. This content can be played back free of 3D glasses on the camera’s 2.4-inch LCD screen or with 3D glasses on any 3D HDTV.

The portable HD camera lineup includes a dual-screen option dubbed the Bloggie Duo camera, MHS-FS2. The slim camera features two vibrant LCD screens – 2.7-inch on the back and 2.0-inch on the front under the lens – for fun new ways to capture yourself and others in full HD video or 5.1 MP photos. The Bloggie Duo camera has a built-in LED light and comes in violet, green, pink, and white.

An entry model completes the trio of Bloggie introductions, offering on-the-go video lovers a smart, pocket device at a low price point. The MHS-FS1 sports an ultra compact, lightweight design, with a large 2.7-inch wide LCD screen, and comes in black and white.

The Bloggie and Bloggie Duo cameras, both with 4GB of internal memory, will be available in March for about $150 and $170, respectively. The Bloggie 3D camera with 8GB of internal memory will be available in April for about $250.

The new Bloggie Touch captures full 1920x1080p high definition MP4 video and 12.8 megapixel photos on 8GB or 4GB of embedded memory offering roughly four hours of HD movie recording. Its body sports a three-inch diagonal capacitive touch screen enabling intuitive operation as well as attractive shooting and playback options.

The Bloggie Touch cameras feature minimal hard keys and a large, vibrant touch screen that automatically adjusts for vertical or horizontal shooting and viewing, enabling customers to shoot video right-handed, left-handed, right-side-up or even upside-down. You can record video, snap photos, or both at the same time, just by pressing two of three simplified buttons on the device. An advanced user interface features intuitive “touch and flick” recording control, search and playback operation, as well as a simple Share-it-Later function to tag the clips and pictures you want to post for easy upload when you are online.

Sony’s Bloggie Touch cameras now deliver amazingly high quality video and photos. Equipped with a F2.8 wide angle lens and a sensitive Exmor CMOS sensor, the new cameras achieve high resolution video and crisply-detailed still photos with less noise, even in challenging lighting conditions. Additionally, its processor allows videographers to attain 4x digital zoom and auto focus capabilities, including Auto Macro to focus sharply on objects as close as four inches away.

The ultra-compact, lightweight cameras slip easily into a pocket or purse so they can record your favorite moments anytime, anywhere. The Bloggie Touch has SteadyShot image stabilization for smoother footage, Face Detection technology to enhance faces by automatically correcting exposure and a built-in USB arm for easy charging and uploading to a computer. It even features an HDMI output to enjoy content on your HDTV.

By connecting the camera to an internet-connected compatible computer via the built-in USB, pre-installed Bloggie software quickly imports your content and makes it a breeze to edit, organize, and even transfer your videos and photos to popular sharing websites with simple drag and drop motions. It includes direct upload to Facebook, Flickr, Picasa Web Albums and YouTube photo and video sharing sites.

The built-in Bloggie software also connects to Sony’s Personal Space online service that shares your photos and videos privately with individuals you select. Personal Space service offers registered users the ability to create Sharing Groups by entering email addresses of friends and family. Once footage and images have been uploaded, the service sends an email invitation to those groups with a link to view content on your Personal Space service. It’s easier, quicker and safer than sending big file attachments via email, and no registration is required by email recipients.

Available in silver or black, the MHS-TS20 and MHS-TS10 will be available in October for about $200 and $180.