Archive for the ‘Video Production’ Category

Who Are You? What Kind of Video do you Create?

by Jennifer O'Rourke | April 27th, 2012

Video production is such a wide and varied field, from hobbyist and amateur producers, to Lone Wolf business people and full-fledged production facilities. Is your interest in editing video production or video production service? Are you a wedding video producer or a newbie looking for advice? Are you making online video or educational video? Video producers come in all flavors and inquiring minds want to know: who ARE you? What kind of video work do you do? Let us know, we’re curious about what type of video you make, and for what purpose.

Recently, EarlC, one of Videomaker‘s moderators, posted a Videomaker Forums Survey looking to answer some questions about the type of video producer who reads Videomaker, either online or in a paper edition, and who reads our forums and who is active on them.

As many of you might know, Videomaker forums are chock full of advice from real video professionals working in the trenches – and best of all, they’re FREE! How many places can you get service for free, huh?!?! Read the rest of this entry »

Five Tips on Directing DIY Tutorials

by Guest Blog | April 26th, 2012

Guest-written by Beata Dumaplin.

Don’t know how to do something? Confused by the high tech lingo in your instruction manual? No problem! Nowadays, we just grab our nearest internet capable device, plug in our favorite search engine and click the ‘go’ button. You will find links to dozens of different sites, lists and columns of instructions, but if you need a visual guide, you’re going to be looking for a video.

One of the most searched videos on the internet, other than viral videos of kittens, are DIY tutorials. As a director of these ‘How To’ videos, it is your job to not only give accurate information, but to teach as well. You need to create a productive learning environment for your viewers and that means you need to take out the distractions. Here are some tips that will help you make a smooth video that is educational and easy on the eyes.

Read the rest of this entry »

Learn to Make a Viral Video with a Free Report

by Mike Rosen | April 19th, 2012

How do successful viral videos like the dramatic prairie dog, Nyan cat, and OK GO do it? Learn how to make a viral video with a free report from Videomaker Magazine, How to Make a Viral Video: 11 Tips to Create a YouTube Sensation.

Every videographer dreams that their work will go viral, that they will shoot something that so speaks to people that it spreads like wildfire over the Internet. It’s a great way to bring attention to your business or show off your video-creating talents. And while it’s impossible to predict what will go viral, there are certain things that you can include in your videos to increase the odds that you’ll have a smash Internet hit on your hands.

A viral video is any video that becomes popular by being passed from person to person via the web. Marketers, entertainers, and videographers spend a lot of time trying to create videos calculated to “go viral” sometimes with great success.  They can be anything from remixes of poorly translated video games like “All Your Base Are Belong to Us” to funny clips from the news like “Boom Goes the Dynamite,” but they can garner thousands (or even hundred of thousands) of views!

How to Make a Viral Video: 11 Tips to Create a YouTube Sensation is the free report from Videomaker that will show you how to do it. It includes 11 proven tips for increasing the likelihood that your video will go viral. Learn the reasons behind the popularity of some of today’s hottest videos and how you can use the same ideas to catapult your own way to video stardom. There’s no telling what videos will take the Internet like wildfire, but we’ll show you some easy ways to better your chances of success.

Download your free report, How to Make a Viral Video:11 Tips to Create a YouTube Sensation.

Take a Fun Quiz to Find your Video Style

by Mike Rosen | April 12th, 2012
    What’s Your Video Style? Take this quiz for fun and see what style of video best suits your personality. Agree or disagree with your results? Tell us why below!

1) What’s your Favorite thing about putting together a video?

A) I like working in a nice quiet studio, where I can devote all my attention to my work.

B) I like working with video tools and equipment. I’m a real hardware fanatic!

C) I like working with people. They fascinate me!

D) I like creating an ambiance, something that will really draw the audience into the movie!

E) I like the action. I’m not happy unless I’m in the center of the storm!

F) I like the chance to be creative, to experiment with new ideas!

2) What’s the most important thing you look for when you watch a video?

A) I look to see how well it’s technically put together. I appreciate good craftsmanship.

B) It has to look good! People aren’t going to watch it if it looks like it was made by amateurs.

C) I like a good story, something to really make me care about the people on the screen.

D) A good soundtrack! A movie is boring if it doesn’t have a some tunes!

E) I want to see real people in real situations! I want to see how things really happened.

F) Did it teach me something new? I always want to add to my knowledge!

3) If you could pick anyplace in the world to shoot a video, would you choose to shoot:

A) The Great Barrier Reef in Australia?

B) The Roman Catacombs in Italy?

C) The Great Pyramids of Egypt?

D) The Oktoberfest Celebration in Germany?

E) The Running of the Bulls in Spain?
F) Bodie Ghost Town in California?

4) How would you describe yourself?

A) Meticulous and Logical!

B) Dark and Mysterious!

C) An Avid Story-teller!

D) Epic, Bigger than Life!

E) A Romantic at Heart!
F) Curious and Restless!

5) What’s your Biggest Reward in Making Video?

A) The Satisfaction of a Job Well Done.

B) The Appreciation of an Audience

C) Making a difference in the way people see the world.

D) The Chance to do Something Challenging and Creative

E) Seeing People’s Faces when they see themselves in your video

F) Seeing your Work on the Big Screen.

If you answered mostly A, you are an EDITOR. Shooting video is fun, but you have a real appreciation for the craft and artistry that comes afterward. You know that every snip and splice has the potential to make a story come to life, and there’s nothing you like better than turning that raw footage into something compelling.

If you answered mostly B, you are a LIGHTING FANATIC. You know that a video isn’t worth anything if you can’t tell what’s going on in it. Your standards for lighting are strict and your videos benefit from your attention to detail. Whether it’s creating a noir atmosphere with shadows or illuminating an interview subject, you know that lighting is key to interesting, engrossing videos. You’re always up to meet the challenges that other videographers forget to prepare for.

If you answered mostly C, you are a DOCUMENTARIAN. You love story telling and you can find the story in anything. Whether it’s something as small and silly as a nature film about salamanders or as heart-felt and personal as a family biography, you’re aces at finding those telling moments that illustrate the big picture. You love exploring human drama and you’re not shy about capturing the best – and worst– with your camera.

If you answered mostly D, you are a SOUND FANATIC. You’re the person people turn to when they need to capture the soft sounds of birdsong or muffle out the interrupting din from the nearby highway, because you understand how important sound is. When you do your job right, the results are practically invisible. Audiences may not realize why they like your videos, that your perfectly-synced sound effects and carefully selected music are what’s pulling them in, but you know the secret. You’re always up to meet the challenges that other videographers forget to prepare for.

If you answered mostly E, you are an EVENT VIDEOGRAPHER. You’re a daredevil; you like being right in the middle of the action. You don’t shirk from a challenge and you’re not afraid to take on assignments where you only have one shot to get it right – weddings, celebrations, speeches, anything where there’s a vortex of activity, you’ll be there with your camera in hand. Action is your watchword!

If you answered mostly F, you are a JACK OF ALL TRADES. You’re always exploring, always searching for something new. You never accept that you’ve learned enough, and you’re always striving to improve your video-making skills. Your creativity and inquisitiveness show through in your videos, which are continuously changing and maturing.

For tips and tricks with all sorts of video, join Videomaker‘s  eNews electronic newsletter, chock full of the info and advice you crave, it’s just what you need to satisfy that nagging curiosity.

Essential Video Skills: Reading a Vectorscope and Waveform Monitor

by Mike Wilhelm | April 4th, 2012

Once a new editor has learned the basics of editing video, there are a handful of tools that they should learn as they advance their skills. Oftentimes simple to grasp tools get left behind in favor of more flashy effects and filters. Today I want to talk about a couple of easy tools that will improve the overall polish of your video: the vectorscope and waveform monitor. While clicking around your editing software, you may have stumbled across these screens and quickly clicked away, intimidated by their abstract appearance. Without having any background information about what you’re seeing, understanding what these tools mean can be difficult, but as any professional will tell you, it’s essential to look over your video with these monitors open before outputting a final product. Read the rest of this entry »

The HXR-NX30U – a Handheld Professional Camcorder

by Jackson Wong | April 3rd, 2012


Who says a professional camera can’t fit in your hand?

Sony’s HXR-NX30U is a new image shattering camera that takes professional features and contains them in a compact, versatile form. Our critieria for dividing professional from consumer cameras include image sensor size, outputs, and whether or not it has XLR inputs. This camera exceeds these marks with a large 1/2.88-inch Exmor R CMOS sensor, HDMI mini out, and two detachable XLR inputs.

Now cram in two more features that could represent entire pieces of equipment – a camera stabilizer and monitor. We liked how effective the Balanced Optical SteadyShot was at CES 2012, so when added to a handheld pro camera, it makes a lot of sense. Now, you can get as big an LCD screen as you want, it won’t beat 100 inches as projected onto a flat surface (at 16 feet.) The Carl Zeiss lens cuts down on rolling shutter artifacts while the range of frame rates are 60p,  60i, 30p, and 24p all at HD quality.

Recording AVCHD with 96GB internal memory should make the job enjoyable as will the versatility of using either SD or Memory Stick cards. The detachable XLR inputs are really a feature to behold as you’ll be able to capture high quality sound and have one of the biggest defining factors that separate videos. There is also an option for Linear PCM audio recording. A nice touch is being able to really control the time code as well.

Now, what will your clients think when you pull this camera out of your bag – remember, you can also use your highest quality mics too. You may need to project the confidence that comes with having your stabilizer and projector combined in one device, it probably won’t hurt to be able to show them some sample footage with camera movement and presented via the projector.

The HXR-NX30U is planned to be available in June for a suggested list price of less than $2,500.

Brewery Corporate Video Shows Importance of B-Roll

by Mike Rosen | March 29th, 2012


When we find an interesting video project, we like to point it out to our readers. Videomaker’s Facebook friend Charlie Essers (@PushEject) recently shared a corporate video he made to help promote a new craft beer brewery in Los Angeles.  I thought this was a great example of the effective use of B-roll, so I wanted to share: Welcome to the Golden Road

You can see some excellent use of B-roll in this video, with shots of people enjoying the product are interspliced between interviews with the brewery founders. As you know, B-roll is essential for a number of reasons.  First, it helps break up the monotony caused by a series of talking head interviews.  There’s not much visual interest in watching people talk about the. Second, B-roll is useful for hiding cuts and splices.  Oftentimes, when you’re shooting an interview, your subject will ramble on or pepper their responses with “um”s and “you know”s.  Obviously, you’ll want to cut out the chaff to make a more compelling, dynamic interview.  But if you don’t have good B-roll to smooth over the transition, you’ll get something akin to Homer Simpson’s infamous interview on the fictional magazine show “Rock Bottom.”

Finally, in this video, you can see that the B-roll thematically fits the purpose of the video, promoting the Golden Road Brewery. If you haven’t shot enough B-roll before you start editing, you might be forced to fill the gaps with images that don’t help bolster your video’s point — for example, random crowd shots or street scenes. In this video, every second of B-roll helps to drive home the goal by showing happy customers using the product.  Fancy work!

How to Make a Viral Video? Make a Cute Cat Video

by Jennifer O'Rourke | March 16th, 2012

How to Make a Viral Video? Make a Cute Cat Video

Having a successful YouTube viral video is the dream of nearly every person who hits the upload button, but the fact of the matter is you might have a better chance of getting hit by the proverbial lightening bolt than having a successful viral video. (Remind me to tell you my lightening bolt story later.)

According to Most Watched Today, viral cat videos are one of the biggest group of videos people watch and share, as this “Catvertising“  commercial spoof tries to illustrate – as well as Kittywood, a spoof on a Hollywood-type production company that only makes cat videos.

Viral videos today are what catchy jingles and slogans were pre-internet. Remember “Where’s the Beef”? How about “Got Milk?” or “Don’t Leave Home Without It”. These particular slogans were so popular that they took on a life of their own and are still parodied today. Read the rest of this entry »

Panasonic’s “Shoot It/Share It” Contest Features the AG-AF100

by Richard Ober | March 12th, 2012

With entries in the categories of Short Film, Documentary, Commercial, Music Video, Nature & Wildlife, and Student Film, Panasonic’s “Shoot It/Share It” video contest has something for everyone.  At Videomaker we are always eager to share ways for both beginner and expert video producers to get their work acknowledged.

This year’s “Shoot It/Share It” contest invited videographers from around the world to shoot short videos of five minutes or less using the Panasonic AG-AF 100 camera. A panel of Panasonic pro video experts selected three finalists from each of the six categories. Now it’s up to the public to choose the winners in each category.  These first place winners will each receive a Vocas 0255-2000 Matte Box and rail system.  Panasonic will then select the grand prize winning video and that video producer will be awarded a 42” Panasonic TH-42BT300U Pro Plasma reference Monitor, a piece of hardware that any of us would love to employ in our post-production workflow.

The finalist videos are an eclectic bunch.  From short films about a couple preparing for a first date and why old people behave the way they do, to high-production value commercial videos, the work done by these videographers is at times light and whimsical and at other times intense and artistic.

In the Short Film category, the finalists include “Dropping the Question,” “First Date,” and “Old on Purpose.”

The Documentary films include “The Walking Gallery,” “Pizza Shop,” and “Maggies Place.”

Commercials include “Riviera Skateboards – Cody Coyote,” “Drops of Good – The Growhaus Renovation,” and “Artistry.”

The Music Video category features “Little Tybee – Boxcar Fair,” “I Won’t Try To Break Your Heart,” and “This Guy’s in Love with You.”

In Nature and Wildlife the finalists are “Dillon Falls on the Deschutes River” and “Botswana Safari.”

And in the Student Film category the choices are “HOLDUP,” “The Name to Remember,” and “Word.”

Again, all of these videos were shot on the AG-AF 100 and all work to show the camera’s versatility.  Videographers of all skill levels should check these videos out, whether to glean some inspiration, study some interesting techniques of lighting and editing, or simply to vote for your favorites.

The contest remains open for public voting through April 4th.  The highest vote-receivers will be named first place winners at the National Association of Broadcasters show in Las Vegas, NV in mid-April.  Videomaker will, as always, be at NAB to cover this Panasonic event as well as to scope out all the latest innovation the industry has to offer.  In the meantime, check these videos out and help select the winning entries.  It’s one more way for us to celebrate the great work being done in video these days.

Fix it in Post: The Top Six Unavoidable Video Disasters

by Mike Rosen | March 8th, 2012

You know why filmmakers and videographers always say “We’ll fix it in post“? Because there are some problems that you can’t avoid no matter how many years of experience you have behind the camera.

You probably met these unwelcome guests the first time that you shot any video footage. And maybe you shrugged your shoulders and thought: Well, I’m just a beginner. I’ll learn to avoid these problems soon enough. That works for a lot of the problems you encounter in video production — you eventually develop a “videographer’s instinct” for recognizing violations

of the 180 degree rule and other video offenses before they happen — but these six tough customers never seem to go away. Why not? Well, because half the time they’re due to factors beyond your control. Sometimes you can’t even recognize that there’s a problem until after you see the footage. In any event, these are the little monsters that you can only defeat in post production.

1) Garish or Washed-Out Colors — Ugh! Lurid colors that make a somber scene look like a circus show! Bland, washed-out hues that make a big comedy sequence look like a funeral march! Who needs these?

2) Interlaced Footage — It’s great for broadcast convenience, but now your video has those tell-tale interlacing “lines” that will give your audience a real headache.

3) Shaky Footage — Jostling the camera a little bit can give your video a feeling of gritty realism, like in “Cloverfield” or “The Blair Witch Project.” But too much and no one will be able to tell what’s going on!

4) Weird Electrical Noises – What’s that sound? Surely you were shooting in a silent room, right? Then how can it be that your footage is full of strange hums and buzzes? You might not hear it, but your equipment can pick up annoying frequencies thatyou might miss.

5) Incorrect Frame Rates — Here’s one you probably won’t even think about until it’s too late! When you have to splice your footage together and you suddenly realize they’ve been shot at two different frame rates… that’s always annoying.

6) Unwanted Objects — What’s that boom mic doing there? You’ve seen this goof in even professional Hollywood productions, so you know it’s easy to miss when you’re behind the camera.

There’s probably no stronger argument for why we have post production than that list. Those are certainly some of the most common gripes that we hear from video creators who’re frustrated that they keep finding these “mistakes” in their footage, even after they thought they had carefully sidestepped them. When that happens, all you can say is: Thank goodness for post-production! To learn more about these nasty issues and how to fix them, check out Videomaker’s new Fix it in Post DVD.

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