Archive for the ‘Opinion’ Category

Back to the Future 4? Do We Want to go Back with a Sequel?

by Jennifer O'Rourke | February 10th, 2012

In 1985, Marty McFly [Michael J. Fox] and Doc Brown [Christopher Lloyd] went back in time to 1955 then forward in time to 2015 and then farther back in time to 1885 through the 3-part Back to the Future trilogy. I’m a great fan of the trilogy,  and I love to watch the entire series with the director’s  commentary that explains how a lot of shots were done. But a Back to the Future 4? What do you think? Should they make a sequel?

Rumors? Or Fact?

Rumors of a Back to the Future 4 have been flying around for years, but as we approach Marty and Doc’s 2015 ‘future’, people are resurrecting a Back to the Future 4 idea. A couple years ago, on the 25th anniversary of the first BTTF movie, a Blu-ray edition of the trilogy was  released, causing a new flurry. And no wonder, the original Back to the Future stood 8 weeks in the number one spot in 1985 and was the highest grossing film of that year. Plus, the sequels did equally well – a rarity in sequel-dom.

This being 2012, the year of the end of the Mayan calendar that has triggered apocalyptic predictions of the end of the world, might also be triggering some Back to the Future 4 ideas.

Personally, I don’t think it’s a good idea. Michael J. Fox is clearly no teenager anymore and has chosen not to continue an acting career, and although some rumors have stated that the BTTF4 movies would have Doc Brown with a new side-kick, I think it’s a bad idea; you just don’t touch a classic. To make a sequel this late in the game will bomb at the box office, I’m sure. Remember The Sting 2? What about Staying Alive, the sequel to Saturday Night Fever? Or one of the biggest sequel jokes: Scarlett a 6-hourTV mini-series about Scarlett O’Hara and Rhett Butler following the events after Gone With The Wind. That was downright embarrassing. Help me with this – what other Sequel Flops do you recall?

Re-Makes: Love ‘em or Hate ‘em?

Most classics should be left alone, but technological advances in the movie industry have allowed movie creators to make some amazing realistic scenes using special effects that weren’t even a concept way back when. Sometimes a remake of a classic can introduce a new generation to the story, or make the story so much more realistic.  Planet of the Apes is one such re-makes that come to mind. Not only did Rise of the Planet of the Apes explain how apes really could take over the world in a few generations better than the first series; the reality of the chimpanzee – Caesar - played magnificently by the amazing Andy Serkis of Gollum [Lord of the Rings] fame, was unmatched compared to humans in monkey suits of the original 1968-’70s-era series. But these well-produced remakes and sequels are rare successes. the 2001 attempt at a Planet of the Apes remake bombed. Usually a remake or late-hour sequel seems to be someone’s attempt at making a few bucks on the unsuspecting public. [Pirates of the Caribbean 4, anyone?]

What sequels do you recall that were good, not just in how they were made but in how they continue the story, maybe merging storyline seamlessly?

Just for Fun Editing

What i DO like, though, is watching some of the “Mash Up” trailers that many people have been making, just for fun, about what they envision Back to the Future 4 might involve. From well-produced trailers showing Marty and Doc in prehistoric times and messing with the “Time Continuum” to cheesy low-quality trailers that have mixed BTTF footage with that from The Terminator, Juristic Park or other futuristic or prehistoric movies, these “Fake Movie Trailer” editors are having fun doing what we all love – editing.

So what do you think – Back to the Future 4? While we have the technology to make some awesome effects now, it would have to be one heck of a cast and the producing and directing needs to be spot-on, or else it’ll get subjected to the same criticism of the prequels of Star Wars – The Phantom Menace, which is now being re-released in 3D – anyone going?  I know I will – I am, after all, a Star Wars fan, even though I didn’t like how the prequels were presented – the joviality and spark just weren’t the same.

I say: Leave the Classics alone! Tell me, what do YOU think? And tell us, what’s on your “Worst Sequel List“?

Controlling Computers With Your Mind Only 5 Years Away

by Daniel Bruns | December 19th, 2011

Chalk this one up to the “we’ll believe it when we see it” category but according to IBM researchers, controlling computers with your mind is only 5 years away. To be fair, there are already many tests that have confirmed the ability to control simple computer functions with one’s mind but a fully functional mind-controlled operating system still seems a long way off – not to mention a bit scary. One of the most innovative companies in this field called emotiv, already has a non-invasive headset that can be worn over one’s head with several sensors. This headset allows users to control a computers, toys, and other electronics based off of the electrical thought patterns in their brain. The video below from TED.com shows how this amazing technology works. What’s interesting is that emotiv is able to achieve this without having to cut any hair, applying any gels, or more importantly, drilling into one’s skull. Given the advanced state of this technology already, it’s easy to see how it could become mainstream in gaming and to overcome disabilities.

What’s equally as exciting is what this technology could hold for video editors. If an editor were able to color correct, drop a track’s volume, select a clip, insert graphics, change editing tools, and organize files all with a simple thought, then the complexity barrier of editing software would be effectively gone. How great would it be to never  have to remember pesky keyboard shortcuts or dig through countless folders to find an effect?

That being said, there are some obvious challenges for this technology. For starters, every editor would have to have full concentration when cutting a project together. One stray thought about what you’re having for lunch and your entire project could end up as a tribute to a bowl of soup and a fresh salad. This also brings up an interesting point…how would one multitask when using this technology? Would it be possible to listen to music while making a cut or to talk to a client while color correcting footage? No technology will ever be adopted in the video editing world unless it makes your project look better or get done faster. These are all questions that will need to be answered before this technology ever becomes useful to video editors. Even so, I’m sure my fingers will thank me some day when I no longer need to do mash the Control, Alt, Shift, and Y buttons in order to “quickly” insert a null object into an After Effects Composition.

ASUS Releases the Transformer Prime: the First Quad Core Tablet

by Daniel Bruns | November 28th, 2011

Ever since the iPad came out back in April 2010, tablets have been popping up faster than weeds in an untended garden. Companies from Motorola to HP quickly jumped into the fray hoping that consumers would pick their inexpensive devices over the already popular Apple offering. Though these tablets had a lot of welcome features such as a much bigger screen, longer battery life, and faster processors there was still something about them that made a good majority of the tech market think twice before buying. Namely, that the tablets were close to the size, cost, and functionality of laptops (or netbooks) but didn’t have the memory and processing power, a real drawback for conducting processor-heavy business applications and complex gaming.

This is exactly what ASUS was intent on approaching with their Transformer tablet. The tablet, which will now be available on December 8th, is the first to have a quad core processor powered by NVIDIA’s Tegra chip technology. The tablet also sports a 10.1 inch 1280×720 display made of Gorilla Glass, 1 GB of RAM, an 8-megapixel camera with LED flash, a microSD slot, and a mini-HDMI port. The battery is supposed to last for a crowd pleasing 12 hours and will have WiFi capabilities. In addition, it can be easily mounted to an optional keyboard with a trackpad making it easier to write e-mails and play certain kinds of games.

With all of the interesting features that this tablet includes, the question that invariably surfaces is why not make a tablet that is as powerful as most laptops? Though the specs on this device are top notch for tablets, they’re actually quite slow compared to laptops. Considering laptops can be bought for as little as $300, it seems only a matter of time before tablet makers like ASUS not only make a device that has a processor as fast as the Intel i series with enough RAM to keep multiple programs open at a time, while having an operating system that not only works well for touch and gestures but for a mouse and keyboard as well. This way, it would be possible to use the laptop for touch-based or keyboard-based control of all sorts of complex applications such as simple editing in Final Cut Pro or Premiere. It would also place the tablet in a great buying position as many consumers could use the device as a laptop replacement with the added weight and size benefits that a tablet has.

Either way, it’s good to see companies like ASUS release better and faster hardware. With the pace the tablet upgrades seem to be happening it could be just a few short years before we see something that can truly be a laptop replacement.

Getting Started in the Video Business

by Daniel Bruns | November 15th, 2011

Of all the great mysteries to solve, it often seems like getting started in the video business is one of the hardest. For whatever reason, there seems to be a distinct lack of agreed-upon advice on how to do it. However, as a videographer who has put a significant amount of years in trying to find the right place to put my foot in the door, I felt it was time to share my findings with the world. Granted, I have yet to make it really big  in any area of video but I have been privileged enough to direct live productions at concerts with 100,000 people in attendance, win national video contests (including a Telly award for Videomaker’s Wedding Videography DVD), make regional commercials, travel to places as far as Africa, and of course, shoot and edit video for companies like Videomaker. Nonetheless, there are people in more influential positions than myself so I can’t really say I know all there is when it comes to getting started in the video business.

With all that being said, I think it would be best to break the advice I have to give into two parts: fine-tuning your video skills and finding jobs in the industry. These are the two most crucial parts to getting started in any video business.

The first thing you’ll have to tackle is learning how to shoot, write, and/or edit. This is the hardest part for almost any aspiring videographer and is inevitably where most people fail. It takes a lot of drive to see this part of the process through and without it, there is little chance of success. Basically, if you want to learn how to shoot, write, or edit, you’ll have to initially find training material either online, on a DVD, or in a book. This is where websites like Videomaker (in which I may have just a bit of a bias) have you covered. They have training from how to come up with story ideas all the way to keyframing advanced titles in After Effects, so a site like ours is a great place to start. In addition, you can also find someone who is already making video professionally and offer your help on any video projects that they’ll be shooting or editing. This way, you can eventually learn how to shoot and edit from someone who is currently in the industry. This is a great place to start for those looking to get into the film industry. Many aspiring filmmakers have started as production assistants for small budget film sets in Hollywood and once they’ve proven their worth, have made their way up to an assistant director or director of photography after a number of years.

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Videomaker.com Forum: Not a Participant Yet? You Should Be!

by Richard Ober | November 2nd, 2011

How have other videographers made use of green screens for special effects? 

What one “trick” in pre-production planning do others find most important? 

What’s the coolest music video ever made and what lighting techniques can be gleaned from it? 

You have questions and Videomaker.com has answers. Well, Videomaker.com and Videomaker readers. The editors and experts at Videomaker field questions every day on shooting, lighting, special effects, gear, editing, and every aspect of video production. And we always do our best to answer these questions either on-line or through high-value content in our magazine. And here at Videomaker we have the luxury of working day in and day out with our peers, fellow video enthusiasts just like our readers. But what if you’re working independently or are just starting out or otherwise need the help of your peers in the field in addition to your peers here at Videomaker? 

Sometimes direct, peer-to-peer interaction is the only way to go. That’s where Videomaker Forums come into play. Have a technical question and just haven’t found the answer yet? Think you have a question but aren’t even sure how to ask it? Join the Videomaker Forums. It’s a friendly, robust community of fellow videographers, from the beginners choosing their first cameras to the pros who discuss technical setup and who know the business side of video. 

Recent forum conversations have included a thread on the “Aesthetic side of video production” in which one of our moderators (the famous “birdcat”) suggested reading the excellent “In the Blink of an Eye” by Walter Murch. Another very recent thread centered on an extensive discussion of the best songs to use in wedding videos. And nearly every day a forum member offers their latest video project up for review by fellow members. And the replies are consistently professional, constructive, and encouraging. Clearly this is a community of video producers, from experts to hobbyists, who care equally about their craft and their fellow craftspeople. 

If you are a member of Videomaker forums but haven’t visited in a while, come on back, the water’s fine! And if you are not yet a forum participant, you NEED to become one. There’s nearly no better way to connect with other video enthusiasts.

Fun Movie Terms – Red Herrings and McGuffins

by Jennifer O'Rourke | June 17th, 2011

Have you ever heard of the terms “Red Herring” or  “McGuffin”? These are just two storytelling terms used in movies and books to reveal – or not – plot points and characters in the story.

A Red Herring is something in a story that has no relevance to the story, except to make the audience wonder where it might fit into the plot later. Sometimes, the audience might not even notice it except as some background item or back-story, but usually it’s predominant enough to make the viewer/reader think that it has something to do with solving the puzzle that will be revealed in time.

In actuality, a “Red Herring” is a real herring fish that, once smoked, gets red in color and has a heavy fishy scent, thus it’s presence is obvious to anyone around. Sometimes a Red Herring in a movie is used just for fun, other times it’s a serious point in the story’s plot.

Agatha Christie,  Sir Arthur Conan Doyle, ["Sherlock Holmes"] and Alfred Hitchcock were known to use Red Herring techniques a lot to keep their audiences from realizing who the real culprit in the story was. Those storytellers were great artists at meandering and twisting a story along and the Red Herring wasn’t as obvious or annoying as are some in the more current movies.

M. Night Shyamalan (“I see dead people”) is the master of a well-placed Red Herring. “Shutter Island”, directed by Martin Scorsese and starring Leonardo DiCaprio, opens with a Red Herring when DiCaprio travels to the island in search of a missing inmate from an insane asylum.

Red Herrings are often found in a different form in situation comedies, particularly those from the 1960s-1980s where the audience is in on the joke: someone on the show over hears something in the wrong context, and the rest of the show’s 22-minutes is spent unraveling the error.

Movie terms are fun to discuss and learn more about, and when I first learned about Red Herrings in some college creative writing class I thought it was a clever idea. Lately, though, I just get annoyed because some movies use it so badly, or so obviously, that I can figure out that the object is meaningless within the first 10 minutes.

A McGuffin, however, is often the entire purpose of the movie. Unlike a Red Herring, which is to distract, the McGuffin might subtly surround the plot and the viewer might not be aware of it. George Lucas said R2-D2 was the McGuffin in “Star Wars: A New Hope” as the entire movie revolved around the good guys keeping the little robot out of the hands of the Empire, and Darth Vadar’s unyielding search to find the ‘droid.

Alfred Hitchcock is attributed as the first to popularize the term “McGuffin” in movie lingo. A McGuffin is used to put an object or plot element into the movie to distract viewers or move the plot along with the idea that this item is of importance, but like a Red Herring, it can turn out to be meaningless, or even ignored by the end of the movie. A McGuffin, explained Hitchcock, comes from a Scottish joke about someone basically telling another to “mind his own business.” The first asks the second about the contents in a box or package, and the second explains that it’s a McGuffin. “What’s a McGuffin?” “It’s a Scottish lion trap” “but there are no lions in Scotland,” “Well, then that’s not a McGuffin, is it?” In other words – it’s none of your business. “Mystery packages” or papers that are never explained are McGuffins that are often seen in movies.

“In fact, the specific nature of the MacGuffin may be ambiguous, undefined, generic, left open to interpretation or otherwise completely unimportant to the plot. Common examples are money, victory, glory, survival, a source of power, or a potential threat, or it may simply be something entirely unexplained.” (http://en.wikipedia.org/wiki/MacGuffin)

The big black bird in “the Maltese Falcon” is a perfect example of a McGuffin and more currently, in “Avatar,” the McGuffin is a powerful metallic-looking rock called unobtainium. The entire movie was about the bad guys trying to destroy the home of the good guys so the bad guys can get their hands on the precious unobtainium that the good guys could care less about. What is unobtainium? It’s never explained, although I’m not going out on a limb much to say we’ll surely find out in the sequel – [warning, as they say, plot spoiler]- since we saw at the end of the movie that the biggest bad guy was calmly let go with a firm “never return” dictate – a sure bet that he’ll be back.

Knowing about, shooting termsmovie terms and plot points is a fun insider’s hobby for movie watchers. Let’s open up the dialog and hear your thoughts: What other Red Herrings and McGuffins do you know of in movies current, classic or obscure?

Matt York Thanks You for being part of the Videomaker Team

by Jennifer O'Rourke | June 6th, 2011

Matt York, CEO and Founder of Videomaker Magazine

Videomaker has been publishing video production tips and techniques for 25 years and on June 2, Matt York and Videomaker celebrated our Silver Anniversary with a party for family and friends. During the event, Matt sent a live-streaming message to our readers, contributors and a host of others who helped make Videomaker the success it is today. The following is the text from Matt’s live streaming speech.

Welcome to our humble abode and thank you for coming.
As you look around you will find the people most responsible for Videomaker’s success. I want to extend my warmest appreciation to each and every one of them. Starting with my son, daughter and wife (all of whom currently work here), thanks for putting up with me and my devotion to this company that, at times, may have overlapped into our family a bit too much. Thanks especially to my wife Patrice for being the keeper of the purse strings. She and I are a perfect balance, as I tend to be the visionary risk-taker and she’s the pragmatic voice who keeps us grounded in reality. As Vice President she has been and remains “the other half of the sky” involved in every important decision ever rendered here.

Outside of my family, I want to recognize the people who I approached 26 years ago when I first had the idea for this magazine. One of our local business leaders, Howard Isom, and I spoke last week about the day we first met. Howard said I was just a hippie living in the woods with a crazy idea and that no one had ever published an international magazine in this town before.

Some of the people who I pitched actually invested in Videomaker (Howard wasn’t one of them), but Garey Weibel (the then Publisher of our local newspaper, the Chico Enterprise Record) did. Some would say that Garey and I couldn’t have been more different, but we developed a keen relationship based on mutual respect. Garey’s advice over the first few years was indispensable and more than once helped save this fledgling company from disaster. In one harrowing incident in our earliest days, Garey literally rescued the company from the brink of disaster, contributing venture capital when it looked like this start-up was going to run out of cash.

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Join us for a Live 25th Anniversary Video from Videomaker’s Publisher

by Mike Rosen | June 1st, 2011

Videomaker is celebrating Videomaker Publisher Matt York25 years of helping people make better video! Join us this Thursday, June 2 at 5:30 PM PST at ustream.tv/channel/vm25anniversary as Videomaker founder and publisher Matt York looks back on a quarter century of helming the nation’s premiere video training resource. This is a special presentation just for Videomaker fans and readers, so we hope you’ll join us!


Ever since the first movies caught the public eye, people have dreamed of harnessing the power of moving pictures to tell their own stories. There was once a time when, unless you had some connection to either the Hollywood film industry or professional television, there was virtually no way to get your message in front of an audience. The advent of home video technology changed all that. Suddenly, it was possible for ANYONE to be a movie maker. All across the world, ordinary people began to discover their own potential, becoming documentarians, citizen journalists and indie movie directors or just using video to document their own lives for fun. Community activists could turn the spotlight on vital overlooked issues, young directors could create professional-grade movies in their own backyards, and new parents could record their childrens’ first steps for posterity.


It was in those heady days when that first generation of videographers was just discovering its new potential that one young upstart video enthusiast had a dream: Matt York wanted to create a magazine to help ordinary people to master video technology. The result was Videomaker, the first magazine dedicated to home video enthusiasts and prosumers. Today, Videomaker is still going strong. Although it’s still dedicated to the same core mission – helping people make better video – it’s changed in ways that Matt never could have foreseen. Today’s Videomaker is more than just a magazine: It’s also a thriving Internet community, a series of online webinars and live workshops, and a line of trusted expert training DVDs. Looking back, it’s hard to believe how far we’ve come!


This week, we’re taking a moment to really think about all the changes we’ve seen. From the rise of the Internet to the dawn of digital video, the video world is astonishingly different than it was in 1986. No one knows this better than Videomaker publisher Matt York, who has personally overseen the creation of every single Videomaker issue since we first began printing 25 years ago. Join us this Thursday as Matt reflects back on the history of video and Videomaker, how it’s changed over a quarter century and – perhaps more importantly – how it’s stayed the same. Check out
ustream.tv/channel/vm25anniversary Thursday at 5:30 p.m. PST to view live streaming video of this event.

Bloom offers Prizes for Donations in Japanese Relief Efforts

by Jennifer O'Rourke | March 25th, 2011

You can win some free video tools, just by donating to the Japanese earthquake relief efforts overseas. Or just donate to help because Japan needs our help, and they’ve supported our hobby, career and love of video creation all these years.

For years we’ve enjoyed their technological innovations, we’ve used their products, enjoyed their technical advancements, salivated over the latest techno ‘gee-whiz’ toy they released. Our visits to Las Vegas for the Consumer’s Electronics Show (CES) and National Association of Broadcasters (NAB) every year remind us of their importance to our industry and our lives, now the Japanese are in dire pain and despair, and video producers are giving back. You have a chance of winning some video gear at NAB 2011 due to the efforts of producer-director Philip Bloom.

The massive earthquake, then the following tsunami, and now radiation in the very air they breathe, water they drink and food they eat, has touched every single person living in the entire island country of Japan in ways few can completely understand.

Factories that build our gadgets are closing, companies that deliver our goods are unable to process the orders, and benevolent producers like world-renowned documentarian Philip Bloom are reaching out to help.

Bloom posted a “Help Japan” message on his website, offering a chance to win an iPad – his very own iPad – as incentive to donors. Other manufacturers of techno and video gadgets stepped up to the challenge and also offered “prizes” in Bloom’s drawing for cash donations to the Japanese Relief fund.

Do you recognize any of these names? GoPro, Marshall, Kessler Crane, Letus, Zacuto, Digieffects, Redrock, Redgiant, and Cineroid? You should, we’ve written about every one of them in Videomaker and they all have some connection to Japan – either due to design, or build or accessories for their products. All of these companies have donated gear for the drawing.

Bloom’s drawing will be held at NAB 2011 in Las Vegas in a few weeks, and participants need not be present to win. Many people have donated to the causes posted on Bloom’s site stating they don’t want a prize, only to help those that have given so much to the video world. Where would we be today without these companies’ designs, innovations and support?

Everyday, Videomaker hears news from companies we work with – Robin Hoffman of JVC sent us a note confirming JVC’s employees are safe, DisplaySearch tells us the chemicals needed in some semiconductors and LCD displays are affected and the supply chain is on hold.

Our own CEO, Matt York, was in Japan just 2 days before this tremendous quake, meeting with Sony reps about their latest releases in the NXCAM family. Some Sony plants have been shut down, and other companies like Canon, Panasonic, Hitachi, Grass Valley and more – all companies you read about every day in the pages of Videomaker – have been affected. Sony is donating 300 million Japanese yen to help the country and 30,000 radios to help get news updates to citizens.

So check out Bloom’s site – or follow the links below. These relief agencies below are the ones posted to Bloom’s site. If you donate and can prove a receipt, follow up with Bloom’s site for a chance to win – or just join in the conversation.

World Vision , Mercy Corps , Islamic Relief USA , Red Cross

NAB 2011 will be a somber one this year, I know it will stand as a reminder of how small this world has become and how we all share in concern for our friends across the Pacific. Our thoughts and deepest condolences go out to all of those who have lost loved ones during the tragedy.

Sternfx Releases Advanced Training for Premiere Pro

by Daniel Bruns | March 7th, 2011

Eran Stern, a long time After Effects enthusiast and Adobe Certified Expert and Instructor, just released a new training series focused on advanced techniques in Premiere Pro. The course includes segments like Advanced Editing Tricks, Mastering Audio Mixes, Using Transparent Video, and Dynamic Linking. It’s aimed at beginning to intermediate Premiere editors who want to take their skills to a more advanced level.

This comes at an interesting time for Adobe as a number of long-time editors have started to consider switching from programs like Final Cut Pro to Adobe’s Premiere. Though many editing programs offer unique features that make them powerful editing tools, Adobe’s GPU integration has caught the eye of many editors who are looking to save valuable time. That’s why it’s so interesting to see a long-time After Effects veteran like Eran Stern, taking the time to produce educational segments on Premiere Pro. It’s a sign that editors are taking enough interest in Premiere for training like this to be feasible.

The series includes more than 4 hours of advanced training and includes free HD clips from Artbeats which is an industry favorite for stock media. Eran also has a website that shows some advanced tips and techniques in After Effects so if you want to see his teaching style in action, you can visit his blog or his website.

Additionally, for those who want an in-depth and comprehensive training in Premiere, Videomaker also offers an easy to follow Complete Training for Adobe Premeire CS4. This educational DVD, combined with the advanced training from Eran Stern, might just be the perfect combination to help you finally learn how to edit with this powerful program.

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