Video Ad in paper magazine
“What will they think of next?” is something that I have heard a lot in my time. However, I haven’t been as floored by a new technology like this in a long time. CBS just announced that they are teaming with PepsiCo’s Pepsi Max to launch what they have deemed “the first-ever VIP (video-in-print) promotion.” Using the same technology as that is used in greeting cards that open and play an audio clip, the VIP player will make its debut in Entertainment Weekly‘s annual fall TV preview issue dated Sept. 18. The player clocks in at 2.7 millimeters thick with a 320×240 resolution. It was designed by Los Angeles-based Americhip.
If you want to see it, the most likely way you will be able to is to be a subscriber to Entertainment Weekly residing in New York or Los Angeles. However, you might be able to find one of these probably-collector’s-edition copies on eBay or Craigslist.
August 28th, 2009 at 11:11 am
How much does it cost to use this technology in a print platform? Is it really worth it?
August 28th, 2009 at 1:22 pm
You know I am not sure, but it seems that it would have to cost more to build the screen. In general, it is going to be a very, very expensive campaign.