Well since I started up I have put myself in the yellow pages, thomson local directories (UK) and a lot of my videos on youtube which is an extremely powerful advertising tool, if not for my site but for people that ask you to do jobs for them, at a price, of course. However thats it. I don't do the paid ads because i generally find yellow pages to be the best. When i put myself in there, i was getting calls all day everyday from advertising companies asking me to pay to have my company put in their magazine. However half of the magazines i have never heard of, so i havent heard of them, then whats the chances many other people haven't. secondly you have to remember these advertising companies are in short salesmen, they get commision on any successfull call they make, and they will promise you full a4 page spreads with this and that and everything. however what you actually get is far from the truth. It is nice however when you do get a genuine caller that needs a wedding filmed or a paintball corporate day. (Getting paid to play paintball and film it)