Videoguys NAB Show 2009 Report
This year's NAB was very different from those of the last 5 to 10
years. Make no mistake about it, the recession is hitting our industry
and it is hitting Las Vegas - Hard! How hard you ask? By my estimates
attendance at the show was off 50% from last year. What does that
mean? No problem finding a room, word was out that some of the biggest
and best hotels in Vegas were running specials for under a hundred
bucks a night. No problems getting a taxi, cab lines were non
existent. No problem jumping off the show floor to make a pit stop,
little or no lines at the rest rooms or food areas. Most importantly
though, there was no problem getting time at the booth with the people
you needed to meet with!
This will probably go down as one of our most successful NAB shows
ever! We've picked up several new lines, the most significant one I
can tell you about is AJA, but we will have more exciting news to
share with you as the spring heads into summer. We also saw the
launch of a new product line-up form Matrox, giving them affordable HD
I/O devices at every price/ user level. Sony announced a new version
of Vegas Pro (9), but the even bigger news was Vegas getting more
attention and support from the Sony mother ship as the Sony Creative
Software group becomes part of a bigger Sony business unit. While Avid
& Adobe didn't have major product announcements, they did provide a
peak at their very exciting road maps for the future.
One of the most anticipated announcements for NAB 2009 did not happen.
Although Apple was not at the show, the Final Cut Pro Users Group
Super Meet was a huge success. Many of the attendees were hoping for
big news from Apple about the next version of Final Cut Studio, but
alas, nothing yet. The rumor going around the show was Snow Leopard OS
first, then the new Final Cut Studio a few months later.
Click here for the full report including Matrox, Aja, Sony, Avid,
Adobe, Focus, iKan, G-Technology, CineForm, and Edirol http://tinyurl.com/otgppy
