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Pricing for promotional video

ryin's picture
Last seen: 2 years 6 months ago
Joined: 02/08/2012 - 1:46pm

I am looking for advice on how to price a promotional video for a personal trainer/gym. I usually do weddings so this is my first "promotional video" This will include driving to a bout 3 classes for filming, and I am thinking about 8 hrs of editing time.


EarlC's picture
Last seen: 4 months 1 week ago
Joined: 10/15/2008 - 1:15am
Plus Member Moderator

Flat fee and a percentage of sales. At $75 per hour shooting & editing, probably a quote of around 17-18 hours for $1,350 plus 1 or 2 percent of sales. Unless you want to be the source for duplication and charge according to copies ordered at cost of production and somewhere between 50 cents and a dollar over costs.


ryin's picture
Last seen: 2 years 6 months ago
Joined: 02/08/2012 - 1:46pm

It would actually be a couple minute video to put up on a website, so its not actually a video for sale. more of like a 3-4 minute video highlighting the gym with a few shorttestimonialsand voice overs, like a commercial type of edit. sorry for not being as clear.


Rob Grauert's picture
Last seen: 7 months 4 days ago
Joined: 02/16/2008 - 10:47pm

Here's a basic tip about charging.

Stop asking yourself, "How much should I charge for a __________ video?" It doesn't matter what kind of video you're making - wedding, commercial, promo, documentary, porn, whatever. What you should be asking yourself is, "How much should I charge for my time?"

Once you determine how much your time is worth, estimate how long it will take you to complete the project. Include the cost of rentals, an assistant, travel, food, all the logistics. Add 20% so you have some room for error. And there ya go.