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Plan NOW for 2011!

EarlC's picture
Last seen: 7 months 1 week ago
Joined: 10/15/2008 - 1:15am
Plus Member Moderator

You've got plenty on your mind this next few weeks, but it's not too early to start making plans for your video business operations and marketing strategy for 2011. As soon as you read this, and if you feel ANY inspiration at all, pick up your iPad, laptop or other computer, open your Circus Ponies or other planning software, or grab a pencil and a tablet and start your outline.

Before simply continuing with what you already are doing. For some this is perhaps enough, for others more will be needed to continue to survive the coming year, much less anticipate or consider growth, even expansion of your video business operations.

There will ALWAYS be weddings, or maybe not. But let's just say your wedding business operations are where you want them to be and the referrals are pouring in. Whether you're full time or part time in the video business, there are things you can plan for now that will help you achieve your 2011 income and business goals.

STEP ONE

Go through your 2011 production calendar and note all the holidays and special days: Valentine's Day, President's Day, Tax Day (just kidding), Easter, Memorial Day, Mother's Day, Father's Day and all the other days of observation. Copy them to your planning program.

Aside from weddings, what other possibilities are there for these special days?

Video greeting cards

Personal documentaries

Day in the Life productions

Community programs & observations

How to videos on unique Easter egg decoration, cake creation or sugar molds

Patriotic themed productions

Small and independent business promotions and web video

Video StoryTellers!

STEP TWO

Do some research to identify where, how and to whom you can market for these and other video production/product concepts. A good Google search will generate an abundance of opportunities, groups, clubs, organizations and even generate some new ideas for marketing and potential clients that you never thought of before. Go with the flow and develop some concepts. You don't have to flesh them out now, simply get them down so they will not elude you later.

Make your list and check it twice later.

Potential new businesses that might be receptive to video in their marketing

Groups, clubs and organizations that could use video in promoting their programs

Those small businesses that might have never pursued a video or Web presence

Church groups planning for their silver, golden or 100th anniversary celebrations

Memorial themes recognizing members who have died

Other potential avenues of video need that might often be overlooked

STEP THREE

Jot down some quick notes as they pop into your head. They don't have to make sense, but believe me when you begin working on some freestyle thinking like this little nuggets will get discovered. These can often wind up being nothing more than fool's gold but a few are diamonds in the rough, if you'll kindly overlook the clich. Decide your best approach after the holidays.

Develop a direct-mail strategy

Expand on this, or that idea or concept

Can I make this happen

Is this too big for my operation

What can I do NOW

What do I need to work on long term

How saturated is the market for this

Within the first 10 days of the New Year you'll want to visit those notes, concepts and ideas and make an actual action plan for 2011. Action can often accomplish more than reaction, so YOU be the one to get things started.

It's never too early to begin a campaign but we often start too late. February 1, is not the time for mailing out promos or social networking or advertising for Valentine's Day special proposal DVDs (relationship photos put to music and ending in "Will You Marry Me?") or for developing and selling personal Valentine's Day "Roses are red, violets are blue ..." video DVD cards.

It may, in fact, be too late already, but if you get something going during the first half of January, before heads and hearts start leaning toward February 14th and boxes of candy, you can probably open up a whole new approach to speciality video production.

Remember: If you market, you will make it Earl Chessher, 2010 E.C. Come, E.C. Go


EarlC's picture
Last seen: 7 months 1 week ago
Joined: 10/15/2008 - 1:15am
Plus Member Moderator

Thanks Derek, for the nod. I really appreciate it. Oddly enough, on some forums where I share such things as planning, focusing, marketing and organizing I get blasted by people who think none of this is important, citing that they get all they can handle simply through referrals.

That's well and good for the possible 2 percent who can claim that position, but for the rest of us it's all about the eyeballs. The MORE people who know about us and what we can do, the MORE effort we put into helping them find us, the better growth we will experience even in trying economic times.


Summerrose's picture
Last seen: 1 year 10 months ago
Joined: 01/27/2011 - 7:46pm

This is great info! Glad to see it on here, so I can make a note of it for later. I need to read how others are able to successfully create and stay in business. Thank you Earl.


EarlC's picture
Last seen: 7 months 1 week ago
Joined: 10/15/2008 - 1:15am
Plus Member Moderator

Summerrose, check in at E.C. Come, E.C. Go where friend, associate and fellow Videomaker Forums member Heidi Mueller (also a supporter of and participant in the ongoing branding and marketing program Video StoryTellers!) is currently into Part 3 of an ongoing Roadmap for Beginning Videographers that provides invaluable resource information and good, common sense advice.

My video marketing, business and production blog has been active since 2004 and there's a wealth of ideas and proven concepts there, as well as business opportunities, to learn from. Feel free to become an "EC Reader" so you'll know anytime something new is posted. Currently, there's easy-to-find serious information on Video StoryTellers! and "They Shoot Funerals, Don't They" a complete guide to marketing and producing funeral and memorial videos for serious income at the blog site as well.