Hi,
I have a client that wanted a new commercial for his Jewelry store and asked me to shoot and edit as he had the script and actors. As it turned out the new version of the commercial was almost the same as the past two commercials shot by another company -- just updated.
After shooting the spot in two locations and delivering 3-different version of the 30-second spot , the owner did not like the actors (that he chose) and did not want to air the commercial. I submitted additional treatments to let us produce/direct the project but he wanted to go with his idea and direct it as he has done in the past.
Now, I have a :30 commercial spot that he does not want to air, but has been shot and edited, at least the review edit -- not final version which would only be about another hour to finish.
My question is:
What percentage of the project should I charge him? He should pay for the production and the post-production time that was used to produce the preview version..
Thanks for your help!!
~Allen
-- This is the last time I let him try to direct a project -- he knows how to sell Jewelry and I produce videos.







