Whenever anyone asks me this, I always drag out my trusty "piano" analogy.
Say you have a party or a family wedding coming up and you want some entertainment for your guests.
Would you even consider buying yourself a piano and starting to take piano lessons? Of course not. You'd hire a pianist because the piano doesn't make the music - the piano PLAYER does.
Similarly, all the cool technology in the world won't make you a good video. For that, you need someone who's got both the talent and experience to insure quality results.
Particularly when business results are on the line!
If you want to take the "do it yourself" approach to videomaking, cool!
That's what this magazine is all about. But as with piano playing, you really can't expect to just sit down and instantly "wow" your audience.
Some talented individuals will learn quickly. Others will NEVER get past "chopsticks." That's just basic common sense.
My advice is for you to go ahead and dive in and start "learning" video production ASAP. Because if you spend every day learning about video, sooner or later, you will BE a pro. Simple as that.
Until then, hire someone who's already put in the time learning the hundreds of large and small lessons that need to be mastered in order to produce a really good video product.
Good Luck!