Dan,
You are quite correct. Too many people put the emphasis on needing and buying more equipment, when in many cases, what they really need is to learn a few more basic techniques of planning, scripting, and editing the production.
Some of the best productions use minimal equipment - and rely more on the techniques the video producer uses to the present the subject matter in a way that is interesting (and even compelling) to the viewer.
It really is the person behind the video that makes the video, not the equipment you use.
Bill Myers
http://www.bmyers.com