A friend's son graduated from Columbia College in Chicago with a degree in film directing, moved to LA to break into the 'business'. He works two jobs (delivering groceries and tour guide at Universal Studios. He entered a commercial in the Tribecca Film Festival, fourth place finish. He created, filmed and directed. The release for the festival allows Chevy free reign to use the idea, reshooting, etc. He was recently informed that Chevy wants to use his commercial 'as is'. Here is a link to view his entry:
Scroll down to Chevrolet, click on fourth place "The Salute" - Alagna
He is following his dream and hopefully he will find commercial success!