Here's a first look at the Canon C300 Cine Style CMOS Sensor Video Camera. Built upon all the best bits and more from their HDSLR line of cameras, the C300 looks to be an awesome rig for those interested in serious filmmaking. However, the price of the camera body and lenses put it right into the range of the RED ONE without the same powerful image resolution.
Had they made this new rig intended for the Prosumer/Pro market, they would have dropped another 'atom bomb' on the DSLR industry. Hopefully, they'll put all that tech into the 5D MkIII! In the meantime, enjoy the tremendous advances canon has made in removing the 'jello effect', moire and noise at high ISO.