http://www.videomaker.com/community/forums/ Videomaker Community Forums » Tag: marketing - Recent Posts en Thu, 16 Feb 2012 17:26:28 +0000 http://www.videomaker.com/community/forums/topic/making-any-money#post-73161 Mon, 05 Dec 2011 15:24:31 +0000 jackwolcott 73161@http://www.videomaker.com/community/forums/ <p>Couldn't handle it if things got much busier. No relief (?) in sight until the second week in February.</p> <p>The recession hit us hard two years ago but we've been able to shift focus a bit and are nearly back to where we need to be. </p> http://www.videomaker.com/community/forums/topic/making-any-money#post-73150 Mon, 05 Dec 2011 08:33:20 +0000 hmueller 73150@http://www.videomaker.com/community/forums/ <p>I always strive to get jobs signed and sealed by the first week in December. After that it is a drought until late in January. I always have a few jobs that I do on spec and I keep these for December thru January. It keeps me busy at least and there is the hope of money down the line.</p> <p>This year seems to be particularly slow, perhaps it is because of the overall economy being so shaky.</p> http://www.videomaker.com/community/forums/topic/making-any-money#post-73135 Sun, 04 Dec 2011 23:37:30 +0000 langel 73135@http://www.videomaker.com/community/forums/ <p> Great! No hollydays in the schedule. Bulgaria :)</p> http://www.videomaker.com/community/forums/topic/making-any-money#post-73074 Sun, 04 Dec 2011 17:24:48 +0000 Don 73074@http://www.videomaker.com/community/forums/ <p>got that pre holiday season lull... I expect things will pick up again soon, though.</p> <p> </p> http://www.videomaker.com/community/forums/topic/making-any-money#post-73073 Sun, 04 Dec 2011 16:57:37 +0000 Charles Schultz 73073@http://www.videomaker.com/community/forums/ <p>Starting to get real busy Earl, I have four music videos in the works with a lot more potential videos once these are complete.</p> http://www.videomaker.com/community/forums/topic/making-any-money#post-73065 Sun, 04 Dec 2011 14:13:20 +0000 EarlC 73065@http://www.videomaker.com/community/forums/ <p>How's the video business?</p> http://www.videomaker.com/community/forums/topic/girls-roller-derby-2-minute-promo#post-72037 Wed, 02 Nov 2011 17:51:50 +0000 vid-e-o-man 72037@http://www.videomaker.com/community/forums/ <p> fame, sorry about the blank posts, I'm not sure what went wrong when I was posting. As far as your video, I liked it and there was lots of good stuff. I think that it would have more impact if it were tightened up some. If some of the clips were trimmed to make it closer to one minute or so, I think that you would grab the audience and keep them till the end, in my humble opinion. Keep shooting.</p> http://www.videomaker.com/community/forums/topic/girls-roller-derby-2-minute-promo#post-72029 Wed, 02 Nov 2011 16:51:06 +0000 vid-e-o-man 72029@http://www.videomaker.com/community/forums/ </p> http://www.videomaker.com/community/forums/topic/girls-roller-derby-2-minute-promo#post-72028 Wed, 02 Nov 2011 16:46:08 +0000 vid-e-o-man 72028@http://www.videomaker.com/community/forums/ </p> http://www.videomaker.com/community/forums/topic/girls-roller-derby-2-minute-promo#post-71992 Tue, 01 Nov 2011 07:56:18 +0000 starcityfame 71992@http://www.videomaker.com/community/forums/ <p> Hi all. I'm the media sponsor for our local women's roller dery team in Roanoke, the Star City Roller Girls, and put this little promo together for them the other day. What do you guys think? Hope you like it! Thanks! (It was not pre-planned, but I try to get some after-game shots for little news snippets, which then turned into a promo...)</p> <p><a href="http://www.youtube.com/watch?v=p8ZQgiyLVkY">http://www.youtube.com/watch?v=p8ZQgiyLVkY</a></p> http://www.videomaker.com/community/forums/topic/marketing-to-the-mobile-user#post-70020 Sun, 07 Aug 2011 11:59:20 +0000 Charles Schultz 70020@http://www.videomaker.com/community/forums/ <p>You can always check out Adobe, the new edition is geared more to mobile users.</p> <p> </p> http://www.videomaker.com/community/forums/topic/marketing-to-the-mobile-user#post-70014 Sun, 07 Aug 2011 07:57:48 +0000 auferoth 70014@http://www.videomaker.com/community/forums/ <p> I'm trying to find articles, books, information, etc., about marketing a purchaseable product to the mobile user. A couple of friends and I think we've found a niche for a fitness product that needs no equipment to be successful and I'm trying to find successful ways to market this product to mobile devices. Thanks in advance for any help.</p> http://www.videomaker.com/community/forums/topic/real-estate-videos-revisited#post-68902 Thu, 23 Jun 2011 12:40:14 +0000 sunkleep 68902@http://www.videomaker.com/community/forums/ <p>NEGuy says:  "They weren't selling a HOUSE on those ads (even though often times there was a photo of a house), but they were selling themselves."</p> <p> Wow, thanks for clearing that point up for me. I see that I can market myself (my videos) differently. Soooo, a change in strategy is called for. Guess I'l hafta get right to work. Again, thanks.</p> http://www.videomaker.com/community/forums/topic/your-number-one-money-maker#post-68893 Thu, 23 Jun 2011 05:59:13 +0000 Avic Okinawa 68893@http://www.videomaker.com/community/forums/ <p>Thank you, EarlC.</p> <p>I came acrross this Videomaker site a couple days ago, and I found it very helpful for what I do.</p> <p>I was surprised to know that there are many possibilities for videographers.</p> <p> </p> <p>What a collection of in-depth articles your blog is, by the way.</p> <p>I have a lot to learn!</p> <p> </p> http://www.videomaker.com/community/forums/topic/real-estate-videos-revisited#post-68890 Thu, 23 Jun 2011 02:56:36 +0000 NEGuy 68890@http://www.videomaker.com/community/forums/ <p>The $60K home maybe not, but I very regularly do homes that are in the $200-300K range and they will still pay $200-$300 for a video.  That's my bread and butter business.  I do probably 3-8 of those types of houses every single day all year long.</p> <p>Why?  It's NOT about <em><strong>the house</strong></em>.  It's about a <em>marketing strategy</em> that sets them apart from their competition.  It's about attracting new listings.  It's about standing out.  It's NOT about selling ONE single house and the cost of marketing vs. the commission for THAT house. </p> <p>People who understand that concept are on board. </p> <p>Just like in the old days when people were advertising in (and reading) newspapers.  The successful advertisers advertised REGULARLY (weekly, daily, etc).  They had a contract.  That had repeated impressions.  They weren't selling a HOUSE on those ads (even though often times there was a photo of a house), but they were selling themselves. Having a presence every single week is what got them new business.  If they had a house to market, fine.  If not, maybe just an institutional or generic ad.  But they were THERE every week. But they were known because of their consistent advertising and because they DID advertise.</p> <p>Doing videos for marketing is 30% about selling a house, and 70% about selling an agent or broker.  Granted, most Realtors don't 'get it', but some do, and those are your customers.  As soon as they realize they got 3 new listings from their video on their $200K house, or someone recognizes them at the grocery store or at an open house, they see the value and why they're doing video.</p> http://www.videomaker.com/community/forums/topic/real-estate-videos-revisited#post-68887 Wed, 22 Jun 2011 21:10:35 +0000 sunkleep 68887@http://www.videomaker.com/community/forums/ <p> Excellent work NEGuy...  however, in rural Wisconsin the market is quite smaller. I will shoot 2-4 videos a month (10 during a really busy month and 0 in the "off" months). I get paid every month, videos or not.</p> <p>I like your input about the "teaser video". I'm finding the same as you, the 5-7 minute videos get more attention (so now, mine are longer). Keep in mind, a low end home sells for ~$60,000, the high end around $500K. We only have about 4 "million +" homes in our "area". Soooo, for me to get $350 for a video of a 100K house is a "no go" (brokers won't pay that much). I could probably get $350 for the high end homes, but because the brokers around here don't use videographers, I'd be placing myself out of business.</p> <p>But, all that being said, thank you for the reply (and criticism). Sometimes I do think I'm crazy -- but I also remember that I would much rather be doing videos than working in a factory just because it "pays better". Really though, how else am I gonna find out what others are doing (and getting paid) if I don't post the questions. Again, thank you.</p> http://www.videomaker.com/community/forums/topic/real-estate-videos-revisited#post-68886 Wed, 22 Jun 2011 19:57:47 +0000 NEGuy 68886@http://www.videomaker.com/community/forums/ <p>$100 per month for <em><strong>unlimited</strong></em> videos?  Are you crazy?  LOL</p> <p>How can you make a living doing that?  As I write this I am down on Martha's Vineyard doing 30 videos tours in 5 days for a client.  And rest assured, I am not doing them all for $100! (they're $350-$450 <em><strong>each</strong></em>!) That just makes no sense, especially if you anticipate your business to grow.  If you don't anticipate that, why even bother?</p> <p>My business is so crazy right now that I'm very seriously considering raising my prices to slow things down a bit. I would be very happy with considerably less business right now, as I've been working like a crazy man since February.</p> <p>As far as length of videos, a 2-3 minute video is really optimum for cats in the clothes dryer, but not necessarily applicable to real estate.  If people actually WATCH the video, they're a serious buyer and they want to see everything.  They WILL watch a 5, 7 minute or even longer video if they are interested in BUYING the house.  If they're not interested, they won't watch if for a second!  Real estate video isn't exactly "entertainment".  Just as if you watched a wedding video, you probably wouldn't watch it for more than a minute or two... UNLESS it was your daughter, in which case you would watch it for 30 minutes... and again and again!</p> <p>My stats show that most videos are viewed almost 90% through if not more, and they are all at least 4-5 minutes in length or longer.   Video is the FIRST SHOWING.  It qualifies the buyer.  If they make an appointment for a personal visit, it's a <em>second</em> showing.  First they view the photos, THEN the video if they are still interested, not the other way around.... You don't whet the appetite with a teaser video, you do that with the (hopefully) excellent photos.</p> <p>I did a house on Martha's Vineyard last year for a seller.  His home had been on the market for 3+ years.  I did the video and the broker received four offers almost immediately and it sold.  Those are the brokers who hired me for this week to shoot their entire inventory - all based on the response for that one video that was purchased by the seller!</p> <p> </p> <p> </p> http://www.videomaker.com/community/forums/topic/your-number-one-money-maker#post-68851 Tue, 21 Jun 2011 10:20:51 +0000 birdcat 68851@http://www.videomaker.com/community/forums/ <p>Most of my work is under "corporate video" and most of that comes to me for my skills as an editor.  While I can go out and capture footage, I find my greatest pleasure coming from what happens after the filming.  It also allows me the ability to use a large royalty free stock library I've amassed (video, stills, music, graphics, fx, etc...)and just do the voiceover/text and fill in whats still missing with my home grown "stock" video sequences and stills.</p> <p>Plus this way if the footage sucks (happens more than you would believe - working on a project right now like this) I can just blame the videographer and become the hero and save the day with my cleanup skills, related stock or stuff I just go out and quickly tape myself.</p> http://www.videomaker.com/community/forums/topic/your-number-one-money-maker#post-68849 Tue, 21 Jun 2011 09:07:08 +0000 EarlC 68849@http://www.videomaker.com/community/forums/ <p>True dude, but they often have a LOT of family that has to be pleased with not only HOW I conducted myself during the services, but how I shot, how quickly I delivered and how I edited ... MANY more to have to please than the B&amp;G and their moms and dads. ;-)</p> http://www.videomaker.com/community/forums/topic/your-number-one-money-maker#post-68844 Tue, 21 Jun 2011 05:58:47 +0000 Weddingmaster 68844@http://www.videomaker.com/community/forums/ <p> And Funeral clients very rarely complain!!! </p> http://www.videomaker.com/community/forums/topic/your-number-one-money-maker#post-68841 Tue, 21 Jun 2011 02:34:27 +0000 EarlC 68841@http://www.videomaker.com/community/forums/ <p>Avic, there are some great ideas and suggestions throughout the Videomaker forums, and you can also start looking for potential diversification strategies at my video production and marketing blog at <a href="http://www.eccomeecgo.blogspot.com">E.C. Come, E.C Go</a></p> http://www.videomaker.com/community/forums/topic/your-number-one-money-maker#post-68835 Mon, 20 Jun 2011 22:14:39 +0000 Avic Okinawa 68835@http://www.videomaker.com/community/forums/ <p>80% : Wedding</p> <p> </p> <p>I  really need to expand various services... seriously.</p> <p> </p> <p> </p> <p> </p> http://www.videomaker.com/community/forums/topic/making-money-vs-being-in-business#post-68540 Thu, 09 Jun 2011 15:39:08 +0000 birdcat 68540@http://www.videomaker.com/community/forums/ <p>The difference between a labor of love and paying the bills - Many years ago, I was a high priced IT consultant (back in the day when the skills were appreciated and revered).  One client was especially troublesome in giving clear directions and explicitly told me not to do anything unless I got "direction" from him.  One day, he came walking by as I was just sitting there - He looked at me and asked "Why do I pay you?" to which I replied "You pay me to be here, whether I work or not is dependent on you".  Needless to say, he started letting me to my own devices from that point forward (and got a lot of work for it).</p> http://www.videomaker.com/community/forums/topic/making-money-vs-being-in-business#post-68517 Wed, 08 Jun 2011 22:25:44 +0000 doublehamm 68517@http://www.videomaker.com/community/forums/ <p>How about "I'm in business to get super awesome equipment and write offs are a plus!"?  Ok not really, but that is  how it feels right now.  I always find something else to throw my $ back into in this business.  </p> http://www.videomaker.com/community/forums/topic/making-money-vs-being-in-business#post-68500 Wed, 08 Jun 2011 13:20:22 +0000 grinner 68500@http://www.videomaker.com/community/forums/ <p> I have to pay the bills, that's the bottom line. Video has allowed me to do that for more than 20 years. Before that and since, I have enjoyed creating labors of love. A product of passion. I'm thankful I get to apply a little bit of that passion in everything project I do that pays the bills. I'm more thankful that I still put it into projects that mean eveything to me when I am in between jobs that feel more like work.</p> http://www.videomaker.com/community/forums/topic/making-money-vs-being-in-business#post-68489 Wed, 08 Jun 2011 06:08:22 +0000 Cville 68489@http://www.videomaker.com/community/forums/ <p>I didn't see I'm in business but I don't make any money on the list. :)</p> http://www.videomaker.com/community/forums/topic/your-number-one-money-maker#post-68482 Tue, 07 Jun 2011 16:24:48 +0000 grinner 68482@http://www.videomaker.com/community/forums/ <p> turn key productions: 50 percent</p> <p>in-house post-production: 25 percent</p> <p>freelance editing out of house: 25 percent</p> http://www.videomaker.com/community/forums/topic/your-number-one-money-maker#post-68438 Mon, 06 Jun 2011 09:00:20 +0000 EarlC 68438@http://www.videomaker.com/community/forums/ <p>I often market directly to the funeral homes, churches, ministers and other officiants, and related service providers. It is much easier and more approachable than, for example, sending a direct-mail piece or making a phone call to individuals ... " So, when you die, if you'd like to preserve the memories of all the wonderful things that are said about you, my video company does funerals." ;-) People individually aren't too excited about end-of-life events, or preserving them ... until it happens. I know you realize this, but was just trying for a bit of levity.</p> <p>The primary hurdles in making ANY approach toward providing end-of-life related video services for the above establishments is tenacity, and once you DO break through their initial reluctance to listen to your spiel, then be prepared to be tested ... tested for patience, tested for reliability, tested for just about every promise you might make. The family counselors WANT to KNOW you will be there for them no matter when, what time or where, and the only way you're going to get them is by continually proving you CAN deliver WHEN they need you. In the early stages, slip up just once by not being able to deliver a service or product (memorial montages) and it can be a serious challenge to ever get them to use you again.</p> <p>I've put all my experience into a resource package that has been rated outstanding by several persons who have acquired it. You can find "They Shoot Funerals, Don't They" at <a href="http://lulu.com">Lulu.com</a> where I offer the most complete funeral and memorial marketing and production resource available. Look it up by title, or by my name Earl Chessher, if curious.</p> http://www.videomaker.com/community/forums/topic/your-number-one-money-maker#post-68430 Sun, 05 Jun 2011 22:50:58 +0000 sunkleep 68430@http://www.videomaker.com/community/forums/ <p>EarlC, you've posted an interesting question...&nbsp; I'm (relatively) new to video for hire, doing mostly Real Estate videos, which is progressing to other areas. I've decided to pursue video production as&nbsp;a source of&nbsp;income. </p> <p>In pursuing the funeral/memorial videos, do you market more to the end clients or to the funeral homes directly? This same question can be asked of the "school events" as well? Any insight would be greatly appreciated.</p> http://www.videomaker.com/community/forums/topic/making-money-vs-being-in-business#post-68425 Sun, 05 Jun 2011 17:28:45 +0000 Don 68425@http://www.videomaker.com/community/forums/ <p>I am married. I'm lucky if I get sex, never mind money. I'm pretty sure all the bills are getting paid, won't tell you why...</p> <p>;0)</p> <p> </p>