http://www.videomaker.com/community/forums/ Videomaker Community Forums » Tag: Advertising - Recent Posts en Fri, 17 Feb 2012 08:33:13 +0000 http://www.videomaker.com/community/forums/topic/making-any-money#post-73161 Mon, 05 Dec 2011 15:24:31 +0000 jackwolcott 73161@http://www.videomaker.com/community/forums/ <p>Couldn't handle it if things got much busier. No relief (?) in sight until the second week in February.</p> <p>The recession hit us hard two years ago but we've been able to shift focus a bit and are nearly back to where we need to be. </p> http://www.videomaker.com/community/forums/topic/making-any-money#post-73150 Mon, 05 Dec 2011 08:33:20 +0000 hmueller 73150@http://www.videomaker.com/community/forums/ <p>I always strive to get jobs signed and sealed by the first week in December. After that it is a drought until late in January. I always have a few jobs that I do on spec and I keep these for December thru January. It keeps me busy at least and there is the hope of money down the line.</p> <p>This year seems to be particularly slow, perhaps it is because of the overall economy being so shaky.</p> http://www.videomaker.com/community/forums/topic/making-any-money#post-73135 Sun, 04 Dec 2011 23:37:30 +0000 langel 73135@http://www.videomaker.com/community/forums/ <p> Great! No hollydays in the schedule. Bulgaria :)</p> http://www.videomaker.com/community/forums/topic/making-any-money#post-73074 Sun, 04 Dec 2011 17:24:48 +0000 Don 73074@http://www.videomaker.com/community/forums/ <p>got that pre holiday season lull... I expect things will pick up again soon, though.</p> <p> </p> http://www.videomaker.com/community/forums/topic/making-any-money#post-73073 Sun, 04 Dec 2011 16:57:37 +0000 Charles Schultz 73073@http://www.videomaker.com/community/forums/ <p>Starting to get real busy Earl, I have four music videos in the works with a lot more potential videos once these are complete.</p> http://www.videomaker.com/community/forums/topic/making-any-money#post-73065 Sun, 04 Dec 2011 14:13:20 +0000 EarlC 73065@http://www.videomaker.com/community/forums/ <p>How's the video business?</p> http://www.videomaker.com/community/forums/topic/girls-roller-derby-2-minute-promo#post-72037 Wed, 02 Nov 2011 17:51:50 +0000 vid-e-o-man 72037@http://www.videomaker.com/community/forums/ <p> fame, sorry about the blank posts, I'm not sure what went wrong when I was posting. As far as your video, I liked it and there was lots of good stuff. I think that it would have more impact if it were tightened up some. If some of the clips were trimmed to make it closer to one minute or so, I think that you would grab the audience and keep them till the end, in my humble opinion. Keep shooting.</p> http://www.videomaker.com/community/forums/topic/girls-roller-derby-2-minute-promo#post-72029 Wed, 02 Nov 2011 16:51:06 +0000 vid-e-o-man 72029@http://www.videomaker.com/community/forums/ </p> http://www.videomaker.com/community/forums/topic/girls-roller-derby-2-minute-promo#post-72028 Wed, 02 Nov 2011 16:46:08 +0000 vid-e-o-man 72028@http://www.videomaker.com/community/forums/ </p> http://www.videomaker.com/community/forums/topic/girls-roller-derby-2-minute-promo#post-71992 Tue, 01 Nov 2011 07:56:18 +0000 starcityfame 71992@http://www.videomaker.com/community/forums/ <p> Hi all. I'm the media sponsor for our local women's roller dery team in Roanoke, the Star City Roller Girls, and put this little promo together for them the other day. What do you guys think? Hope you like it! Thanks! (It was not pre-planned, but I try to get some after-game shots for little news snippets, which then turned into a promo...)</p> <p><a href="http://www.youtube.com/watch?v=p8ZQgiyLVkY">http://www.youtube.com/watch?v=p8ZQgiyLVkY</a></p> http://www.videomaker.com/community/forums/topic/a-1600-mistake#post-69231 Wed, 06 Jul 2011 11:04:08 +0000 EarlC 69231@http://www.videomaker.com/community/forums/ <p>I know from personally having been in the published advertising industry that two things matter in print advertising: repetition and page dominance. Budgets for sustaining/maintaining either or both call for a lot of money. But as Rob pointed out and I also know for fact, a single ad regardless of size is like putting all your money on 21 or 00 on the roulette wheel.</p> <p>Visibility and linkage in print advertising is established by repetition and page dominance (full or half page sizes) and color (huge added expense) is indeed effective ... if you can afford such an ad campaign in the first place.</p> <p>As Charlie pointed out, a MORE affordable and effective way to spend $1,600 would be to establish a specific interest, limited direct mail campaign focused on exactly the market you seek to attract ... martial arts dojos, dance schools, public school events, youth sport leagues, and of course brides (if that's what you want and you work the local bridal fairs to get HOPEFULLY some decent mailing lists ... not always the case).</p> <p>I've spent as little as $100 developing basic large (8 1/2 x 5 1/2) postcards, sending out 50 or less to a specific market and getting better than 10 percent response. I've ALWAYS had a R.O.I. and more than recouped my costs with these campaigns. I talk about them a lot, and other video production/marketing strategies on my blog.</p> http://www.videomaker.com/community/forums/topic/a-1600-mistake#post-69230 Wed, 06 Jul 2011 11:02:44 +0000 composite1 69230@http://www.videomaker.com/community/forums/ <p>Definitely expecting immediate results with any type of ad is setting yourself up for disappointment. The thing with ads I do my best to get clients to understand is that what they are paying for is the implantation of an idea in potential customer's minds. That's all. When someone decides they need a thing or service and they are thinking about where to get it, the client wants them to think of them. That's no guarantee of any sales, but if it occurs to them to look to the client that's half the battle. </p> <p>Most people and businesses don't burn cash on so abstract a possibility for a potential sale. Not to mention for every single sale, you needed to reach the eyes and ears of several thousand people first. Print ads are growing less effective particularly for visual media people/businesses because the medium is dying. The tough part about selling a service is people need to either see what gets produced or know someone who has. Like Rob said, 1 $1600 ad wasn't going to do it. That same ad appearing month after month, year after year may have brought in a handful of sales. Probably not enough to justify the cost of the ad space.</p> <p>To advertise as an independent or insurgent business or single-person shop, you have to go unconventional, widespread and cheap as you can. That and you have to place the ads where potential clients will see your stuff. Putting an ad for your production services here on VM is great for them (as they bring in the ad revenues) but it won't do squat for you because most people who read this are looking to get into the business or already are. Advertising video services in a wedding mag is good if you do wedding videos. However, you'll also have to gauge the type of women who are mag's primary demographic. Your style of videos may not appeal to them or they may find you too high or too low tech for their tastes.</p> http://www.videomaker.com/community/forums/topic/a-1600-mistake#post-69225 Wed, 06 Jul 2011 04:06:05 +0000 Charles Schultz 69225@http://www.videomaker.com/community/forums/ <p>She would have been better off using pay per click on Google. Direct mailings would have been less expensive than a full page advertisement. </p> http://www.videomaker.com/community/forums/topic/a-1600-mistake#post-69222 Wed, 06 Jul 2011 03:37:17 +0000 robGRAUERT 69222@http://www.videomaker.com/community/forums/ <p>I didn't even bother reading this whole thing because from the beginning, this chick seemed to expect immediate results from A) only one ad B) only spending $1600. </p> <p>Advertising with one ad isn't enough, and $1600 isn't enough money to spend either.</p> <p> </p> http://www.videomaker.com/community/forums/topic/a-1600-mistake#post-69221 Wed, 06 Jul 2011 03:11:16 +0000 Don 69221@http://www.videomaker.com/community/forums/ <p>here is what she should have done instead:</p> <p>take $1600.00</p> <p>1) hit a bunch of garage sales.  Buy some stuff.</p> <p>2) buy some aquariums/cages, a;long with fishies and critters that are easier to breed.</p> <p>3) place a "Free for the taking" ad in all free local serving online classifieds.</p> <p>4) set up her phone line to answer with her business name and web address.</p> <p>5) direct everyone that calls to her website to get her address to pick up thier free item.</p> <p>6) put a brochure in with each free item.</p> <p>people love something for nothing.</p> <p>but there is always a string attached...</p> http://www.videomaker.com/community/forums/topic/a-1600-mistake#post-69218 Tue, 05 Jul 2011 22:32:18 +0000 WSanford 69218@http://www.videomaker.com/community/forums/ <p> It was an interesting piece. There seems to be a lot of movement from old school ad's to new ways of doing things but its somewhat dependant on what industry and what region. I'm sure there are still some that benefit from the Yellow Pages, ex: Pizza delivery places.</p> <p> Reading the responses to the article, to me showed how limited a print ad can be and how interpretation is completely out of your control once you let it go. Personally I think people are becoming to rely on video to learn about any business and the more effectively you can direct them to some on the net, the better off you are. You can provide more information to cover a wider audience to avoid confusion and at the same time convince them as to way they would give you their money.</p> <p>Of course I could be wrong and all the time and money I've been spending gettinginto/learning  HTML5 and smart phone tech could wind up being just another marketing loss. :-)</p> http://www.videomaker.com/community/forums/topic/a-1600-mistake#post-69200 Tue, 05 Jul 2011 17:29:00 +0000 composite1 69200@http://www.videomaker.com/community/forums/ <p>Here's a good little article I found where a gal trying to advertise her photography services made a typical newb mistake (that many of us made!) Though it's about a photographer, anyone who aspires to be a pro 'vidiot' can easily fall into the same trap. Read and beware....</p> <p><a href="http://www.digital-photography-school.com/my-1600-photography-advertising-mistake">$1600 Advertising Mistake</a></p> http://www.videomaker.com/community/forums/topic/call-for-entries-money-prize-4500-euro#post-68422 Sun, 05 Jun 2011 17:06:12 +0000 composite1 68422@http://www.videomaker.com/community/forums/ <p>Herr Chesser,</p> <p>Yeah, contest adverts are often a PIA because there's soooo much room for scams and chicanery to envelope eager filmmakers. Legitimate film festivals have enough of a scam element to them as is, but when you start getting stuff from overseas the likelyhood of it being a rip-off reaches near certainty. </p> <p>In this case, I checked it out and though there is no upfront entry fee two things set off my 'Scam Sense'. One, it's an overseas based contest in Africa and they're paying the potential prize in Euros (without an entry fee?) Second, you can't just pull up the rules which is supposed to be on a downloadable pdf without entering into the contest. Whether it's just a bad set up on their website, or the business end of a cyberscam, it's not worth messing with. Not to mention they say nothing about whether they'll sponsor a trip for festival winners to attend the award ceremony. Any film fest worth their salt will do that for at least one international winner</p> <p>So as I said, "Filmmaker Beware". And I agree, that VM needs to setup some solid guidelines for these contests.</p> http://www.videomaker.com/community/forums/topic/call-for-entries-money-prize-4500-euro#post-68361 Thu, 02 Jun 2011 19:45:33 +0000 EarlC 68361@http://www.videomaker.com/community/forums/ <p>This area of moderating give me a headache, Mr. Porter. I wish there were a better way to research and define the entities or groups involved, the veracity of their promotion and the legality of their claims. But I am at a loss. I've canned a few that simply did not seem to pan out when checking the links, etc. Others, I simply cannot feel positive about them, but don't want to discourage Videomaker Forum participants from potentially positive contest experiences.</p> <p>Your warnings are always good for readers to heed ... It's just too difficult to assess the validity of these various contest calls. Wish Videomaker could/would make it a primary concern and seriously follow up or establish some SOLID guidelines for anyone posting film or video contests.</p> http://www.videomaker.com/community/forums/topic/call-for-entries-money-prize-4500-euro#post-68358 Thu, 02 Jun 2011 19:15:00 +0000 composite1 68358@http://www.videomaker.com/community/forums/ <p>Filmmaker beware....</p> http://www.videomaker.com/community/forums/topic/call-for-entries-money-prize-4500-euro#post-68295 Mon, 30 May 2011 01:31:40 +0000 fpdc2 68295@http://www.videomaker.com/community/forums/ <p>You can now<br />ENTER THE COMPETITION</p> <p>VIII  PONTINO SHORT FILM FESTIVAL 2012<br />MONEY PRIZE EURO 4.500 - FREE: NO FEES</p> <p>FICTION, ANIMATIONS, SHORT DOCUMENTARIES e SOCIAL ADVERTISING...</p> <p>  FREE THEME  or concerning AFRICA TOPICS<br />or concerning ENVIRONMENT-HUMAN BEING-ANIMALS </p> <p>9 PRIZES:<br />Best Italian Film, International Prize , Best Female Director ,<br />Public Award , Prize Corto Press (best script),<br />Low Budget, Lazio Youth, Best Pontino Short Film, Prize Short Africa</p> <p><a href="http://www.fpdc.it/wjs/index.php?lang=en" rel="nofollow">http://www.fpdc.it/wjs/index.php?lang=en</a></p> <p> </p> http://www.videomaker.com/community/forums/topic/please-provide-feedback-and-your-recommendations-thank-you#post-57292 Sun, 11 Apr 2010 03:55:55 +0000 oseeit.com 57292@http://www.videomaker.com/community/forums/ <p> Grinner, </p> <p>Thanks for the feedback.  I will check into options regarding it.</p> <p>Thanks again.</p> http://www.videomaker.com/community/forums/topic/please-provide-feedback-and-your-recommendations-thank-you#post-57260 Sat, 10 Apr 2010 05:27:19 +0000 grinner 57260@http://www.videomaker.com/community/forums/ <p> I'd ditch that video on the splash page, or at least make it where the user can play it, not have to stop it or worse for you, simply just click close.</p> http://www.videomaker.com/community/forums/topic/please-provide-feedback-and-your-recommendations-thank-you#post-57259 Sat, 10 Apr 2010 04:43:10 +0000 oseeit.com 57259@http://www.videomaker.com/community/forums/ <p>Your feedback is appreciated on how to best spread the word to videographers regarding letting them know that <a href="http://www.oseeit.com">http://www.oseeit.com</a> is another great reference to use as to why their business clients and prospects need to have a professionally made video.  Please visit my website and please give me your recommendations on how best to let everyone know about this great marketing website that will also help the video industry.  Thank you very much.    </p> http://www.videomaker.com/community/forums/topic/sharing-resources-to-help-everyone-make-more-profit-in-online-video#post-56841 Sun, 28 Mar 2010 04:14:41 +0000 oseeit.com 56841@http://www.videomaker.com/community/forums/ <p>I just visited <a href="http://www.reelseo.com">http://www.reelseo.com</a> and they seem to have a lot of online video marketing information that may be helpful.  Please share any other resources that might be helpful for everyone in the video industry who wants to capitalize on the rapidly growing online video market.  Help yourself and your business clients make more money.</p> <p>All The Best!</p> <p> </p> http://www.videomaker.com/community/forums/topic/inspiration#post-56829 Sat, 27 Mar 2010 08:32:57 +0000 grinner 56829@http://www.videomaker.com/community/forums/ <p> I wouldn't say I skipped a business plan, I just didn't have to spend time thinking about it or writing it. The plan is to do what I have to to provide for my family. I could have typed out a plan, I guess but, as John Lennon said, life would have happened while I wasted that time.</p> http://www.videomaker.com/community/forums/topic/why-should-businesses-choose-video-instead-of-other-advertising#post-56828 Sat, 27 Mar 2010 08:30:27 +0000 grinner 56828@http://www.videomaker.com/community/forums/ <p> Many are habitual. Look how many car ads you see on tv that cannot be afforded today. Why do they continue to pay for folks to pee, hit the fridge and tivo through their spots? Because their daddy advertised on tv. Seriously, that's why. Evolving them to web advertising is like putting a computer mouse in my grandpa's hand. It scares them. It's ironic how many companies pretend and even advertise to lead the industry. Truth is they all wait for the other guy to make a move then they do it. When one follows, they simply can't be the leader.</p> <p> </p> http://www.videomaker.com/community/forums/topic/why-should-businesses-choose-video-instead-of-other-advertising#post-56825 Sat, 27 Mar 2010 05:47:35 +0000 oseeit.com 56825@http://www.videomaker.com/community/forums/ <p>Thanks Grinner.  To your point regarding affording a great video, most businesses would realize that in most cases, video will provide a better advertising ROI.  A great question to ask businesses is; if they consider advertising an investment or cost.  There is usually a higher cost for not doing great advertising, which is lost market share.  Without customers, we have no business.  Even the most successful companies continue to advertise, since someone else is always trying to grab your market share.    </p> http://www.videomaker.com/community/forums/topic/inspiration#post-56823 Sat, 27 Mar 2010 05:06:54 +0000 oseeit.com 56823@http://www.videomaker.com/community/forums/ <p>Nothing beats a great business plan and hard work, however, some inspiration along the way sure helps.  When you need some extra motivation, just Search for inspirational or motivational quotes.</p> <p>Please share your favorite one(s).  </p> http://www.videomaker.com/community/forums/topic/why-should-businesses-choose-video-instead-of-other-advertising#post-56787 Thu, 25 Mar 2010 18:44:39 +0000 grinner 56787@http://www.videomaker.com/community/forums/ <p> I'd rather watch it than read it.</p> <p>Same thing... different wording. </p> <p>All businesses know this, some just don't know they can afford great video. </p>