You have likely made a hefty investment in creating video. You have countless hours tied up in learning the craft. You've read many articles, perhaps some books. Perhaps more importantly, you have spent hours of time making mistakes and (hopefully) learning from your errors. (Remember the first time you lost editing time because you weren't in the habit of backing up your hard drive?)
You have also invested time at your day job earning money so you could afford to purchase your camcorder, tripod, microphones and editing gear (to name just a few). All in all, you have tied up lots of your resources because you love to make video. I'd like to help you to maximize the return on your investment, in terms of general satisfaction as opposed to purely financial.
Let's face it, the main reason that we make video is to influence people. If no one watched your videos, why would you make them? It is satisfying to know that your video hit the spot. You may want your audience to laugh or cry. Perhaps you want the people that watch your video to be amazed, or simply educated on a specific topic. Whatever the case, you are satisfied when you know that your video made a difference in the world. When you know that lives have been changed, it is r…
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