Home Video Hints: Watch Your Language! (page 3)

The 90-9-1 Rule

This is simple. Use cuts 90% of the time, dissolves 9% of the time, and special transitions about 1% of the time. Of course, the type of video you are producing will bend this guideline, more or less. If you are editing a wedding video, a series of dissolves will nicely compress the standard series of events down to viewable length. On the other hand, if you are putting together a high-energy music video making edits on nearly every other beat, you might opt to use all cuts.

This rule is just a reminder to sparingly reach into your special transition goodie-bag. Your videos will not only look more professional, but this process will force you to think about your story, your shots and your pacing. Of course, if you are producing local car commercials, forget everything I've just…

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