Computer Editing: Shooting for a Specific Audience
It may surprise you to know that this magazine knows quite a bit about you. No, not you personally. But about the kind of people who read Videomaker. Some of the information is obvious. After all, in a magazine making videos, it's expected that the readers will have a natural interest in topics related to the field.
We (and all other magazine publishers worth their salt) constantly take reader surveys, to make sure that we keep the needs of our specific target audience in mind. Now, here's the big question. Do you do the same thing with your videos?
How much time do you spend learning about your audience before you set out to make programs, so that you can keep their needs in the forefront of your mind? This month our topic is editing for a specific …
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