Picking Your Approach

Form ever follows function."

--Louis Henry Sullivan (1856-1924), U.S. architect.

Creation is easy for omnipotent superbeings. They contemplate for a moment inside omniscient super-consciousness and out pop entire worlds, brimming with all manner of flora and fauna.

But for the rest of us, creation begins with blank slate, a white piece of typing paper, a computer's blinking cursor followed ominously by--nothing. Do whole worlds spring forth at our command? In most cases, no.

Where do great video ideas come from? You have to create them. Even if you hire a writer to put your script down on paper, you're still responsible for the content. It's up to you to tell the writer what kind of a script you want. How do you know what kind of format, or approach, the script should have? You don't. It's subjective. Every project is different.

What follows is a brief discussion of how to find the right approach for your work. Though this knowledge won't make you into an omnipotent superbeing, it will help you when it's time to choose a format to work with in your video projects. We can't tell you how to have good ideas, but we can give you some pointers that just might jump-start the creative pr…