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Videography Business: Making Money With Video (page 3)

Used Equipment?

There are certain elements of your shooting and editing packages that will probably never become obsolete. The basics of lighting haven't changed much since the days of the silent movies. And a good microphone should last far into the future. If you need to supplement this part of your equipment list, you may want to look into buying used equipment.

Check the classifieds in the back of video magazines to see who needs to get rid of what. Keep your wits about you. Ask the person selling why they are doing so. If they say, "That darn thing never worked right from day one," you may not want it. But if the reason is "we're buying all new stuff and although this one has never been out of the case, we just don't need it any more," you may want that one. Of course, they could all be lying through their teeth. There's no way to know.

O.K., what have we learned? First, you have to spend money to make money. Second, a penny saved is a penny earned. Contradictory messages? What's strange is, they're both true. That's what makes owning a business so much fun.

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