Videography Business: Making Money With Video

As much as you may like creating video, it just isn't the same if you don't make money while doing so. In fact, they have a name for such a venture. It's called a hobby. Nothing wrong with that. Just don't confuse it with business.

Having your own business sounds like a great deal. You get to be your own boss, set your own hours and take home all the profit. On the other hand, you get to pay all the bills, convince people to pay for your services and work evenings and weekends for free. That's the tradeoff.

There are plenty of things to worry about when it's your name on the door. This small business stuff is not an exact science. Should you send a thousand postcards to a list of potential clients in town or put an ad in the newspaper? Should you hire a full-time assistant or pay more per hour to get the same person freelance, but just for the hours that you have work?

But for the video professional, one of the most pressing (and potentially expensive) concerns is equipment. Where should you get cameras, lights, audio gear? And when you do get them, should you buy, lease or rent?

Read on, video entrepreneur, and we'll give you some tips on how to equip yourself for su…