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Video Entrepreneur: Any Portfolio in a Storm

Do you have a business where all your customers come to you? It could happen. You may make great videos, satisfy every customer need and do so at a low price. The word on the street may be that you are the man (or the woman) where video is concerned, and that using another production company is not only foolhardy, but dangerous as well. If this is the case, you have reached video nirvana. You can stop reading now.

But this probably doesn't describe your situation. I know it doesn't describe my situation. In the real world, video is a tough sell. The client may not understand how video works--or if it works at all--and they may have only a vague idea of the steps involved in producing a video. Or they may not have a clue how much money to budget.

In essence, the client must trust you to know all these things, and to guide the video to a successful conclusion. The client's first question should be, who is this person or company offering to produce my video, and why should I use him, her…

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William Ronat | December 1995

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