Profitmaker: Portrait of a Family
What do people think of when they hear your business name? When you hear McDonald's you think burgers, KFC means chicken. What about Acme Video? Does this guy sell TVs, or what?
Photographers don't have as much of a problem with identification. "Acme Photography Studio" tells a potential customer that a professional photographer is available to shoot weddings, graduation pictures, family portraits, passport photos, etc. People see the photographer as a professional who understands composition, lighting, psychology and image quality.
Where do people get this association? It may have to do with the fact that photography studios have been around so long. Remember, people have been putting on their Sunday best and sitting for portraits since the mid-19th century. That's a heck of a…
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