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Profitmaker: Shooting on Location

Wherever you go, there you are. But are you prepared?

The term "on location" sounds sexy, conjuring up images of Africa, Paris or other suitably exotic places. But in reality the location you need could be right outside your studio's back door, if you have a studio. If you don't have a studio, then you're always "on location." Of course, there's nothing wrong with that. If location shooting is all you do, you're always shooting at a place that is most suitable for your video. For event videographers, shooting anywhere besides the actual location (such as weddings, graduations, etc.) would be pointless and could border on the ridiculous. ("All right, mother of the bride, please move closer to the stack of crushed cars. Best-man, two steps back toward the giant electromagnet. Everyone in the back row jump up onto the wrecked Chevy. Perfect.") Of course, such a method could also be viewed as daring and innovative, depending on how well you pull it off.

However, as a businessperson, there are certain aspects of shooting on location that have the potential to cause you grief. Do you have permission to shoot at your chosen location? Have all the people who will be in your show actually agreed to be in your show--and have they made this agreement in writing? If someone gets hurt while you are shooting, will you be paying for their stitches out of your own pocket, or do you have insurance to cover medical expenses now and legal expen…

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William Ronat | September 1996

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