Profitmaker: Marketing Your Video
To sell directly, or to distribute? That is the question.
Let's say you have an idea for a video that you think people will pay to see. Or you've created a video program and you want to sell it. How do you go about getting your video into the hands of those buyers and, more importantly, making money in the process?
You have two basic choices right off the bat. You can try to sell the idea or the video directly to your customers, or you can work out a deal with a distributor. Selling directly gives you more control and potentially a higher percentage of profit, but working with a distributor is easier and may put more money in your pocket in the long run. Which is better? You'll have to decide for yourself after you learn a f…
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