Profitmaker: Target Practice
You create the best videos around. But how do you sell your services? By zeroing in on your target market.
Here's a statement so obvious that it borders on the ludicrous: in order to run a business of any kind you have to have a market (a group of people or companies) that is willing to pay money for your product or service.
Nothing could be simpler. But do you know what your target market is? Do you know how old these people are, where they live, what types of videos they like, how much money they have to spend on your goods? If you don't, how can you find them to sell to them? How can you create a product that they will want to buy? How can you know how much to charge for th…
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