First impressions are everything. This applies to video productions, too, where titles are the first thing the viewer sees. Titles that bleed, blur or smear are difficult to read and that turns viewers off.
Perhaps Kim Davis, broadcast specialist for university communications at the University of Nebraska-Lincoln says it best: "If your viewer has to strain to read the text, the message is lost."
Therefore, it's all the more important to make sure your titles are clear, legible, and, most of all, make a good first impression. We asked three experts for their advice on the best way to make your titles sta…