Viewfinder: Video Questions to Ponder

Video Questions to Ponder

Deciding the subject matter for our videos is something that we all regularly face. How do we want to exercise our freedom of expression? What do we want to say? Answering these questions requires answering another set of questions: Are we primarily interested in making money, reaching the largest number of people, evoking change in the way people think, even if the number of viewers is small?

Many of us do not have the luxury of doing anything but seeking the greatest financial reward. Small video production companies and event videographers are under pressure to keep the cash flowing, so they tend to choose video projects that make money. However, on occasion, they do indeed dream about making videos that satisfy on another level.

Some of you are retired and not under any pressure to generate income from video production. You may currently be interested in making videos of your family, which can profoundly evoke emotions from your view…

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