The Wonderful World of Digital Color
If you've seen Oh Brother Where Art Thou or The Lord of the Rings, or even an Infiniti car commercial, you know we're long past the convention of realistic color (which, in fact, was never truly realistic). This is the day of the post-production color stylist, and with simple desktop editing or just your camcorder, you too can tint your videos to achieve a wide range of useful effects. You can control color to bathe your images in atmosphere, to take them back in history, to give them dreamlike or other special feelings, or just to intensify your program's overall visual style.
If you're shooting digital, the general rule is, don't fiddle with original footage. Get the best exposed and color-balanced shots you can and then play with 'em in post. If you don't like an effect you made in-camera, you're stuck with it; but if you dislike a change made in editing, you can always revert to the original footage and try again.
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