Balding male (Age: 55)

Make-up Tools: Compact sheer face powder, oil-free/water-base sheer liquid foundation, blush, lip primer, disposal lip brushes, eyelash curler and comb, and eyebrow pencil.

Purpose: Water-based sheer liquid and sheer powder create a natural appearance. The talent should appear to not have on any make-up, but should also not glisten or shine under your lights.

1. Start with a clean, dry face. Also, wipe any shine or moisture on the bald area of the head.

2. Apply a matting lotion or liquid powder to the head and face. This is used directly on a clean face and head to prime the area and prevent shine.

3. Apply the sheer foundation, so the talent does not appear "made up." Blend to the jaw line. Place emphasis in the eye area, making sure there are no dark spots. Also, make sure the shaving area of the face is smooth. Utilizing a lighter liquid than the talent's complexion, blend out any dark spots that may appear after applying the foundation.

4. Dust the entire face and the bald area of the head with sheer powder. Sheer powder can be translucent or have color to it, but is lighter than other powders in texture and weight. It will keep the talent from shining.

5. Apply a natural blush to the talent's face, something a little darker than the complexion but in the same color family. Use an extremely light hand so the face appears natural to the camera.

6. Brush the eyebrows in the natural direction they grow. Run an extra-light eyebrow pencil over the eyebrow.

With all make-up applications, start with a clean, dry face and never apply make-up below the jaw line. Carry disposable brushes and hypo-allergenic powder.

In general, you can let women apply their own make-up (most of them will probably be more experienced at it than you are). Even so, you should still have the final say. Check the make-up to make sure it will work well for the camera.

Men, on the other hand, should not be left to apply their own make-up. Most men are really not familiar with make-up and welcome help in this area. The majority of men will resist make-up applications, but will understand once you explain they will look better on camera. For their peace of mind, apply men's make-up in a private place if possible, not in front of a group of people.

Always use a monitor to check your subjects' make-up under the lights you'll be using for the shoot. You'll find that you may need to use more make-up for the camera than you would for the naked eye.

Use translucent powder to take the shine off the face without changing the skin tone. Translucent and color powder come in loose or compact form.

Loose color powder gives the face a smooth, non-oily look. It can be used as a foundation or applied alone.

Sheer powder is lighter in texture than translucent or regular loose powder. It is available in a compact or loose form.

If the face has too much color, dust it with powder to tone it down.

Caution your talent to wear neutral colors. No large stripes, plaids or reds. Reds tend to bleed, and stripes, plaids and patterns tend keep the audience attention on the clothes and not what the talent is saying.

Neutral colors look the best on camera: tan, blue, gray, soft greens, etc. You may also want to suggest that your talent bring two additional outfits, just in case one does not work with the background.