Viewfinder: Keeping it Pure
I like knowing the motives of people that provide information to me.
When I am looking for a used car and the salesperson tells me that a car is in great demand, I know that he is selling on commission and hence his information may be biased. When I watch television newscaster Dan Rather, and he announces that 1990 Ford Mustangs are rare, I would tend to believe him more readily than I would believe the used car salesman.
When I see my favorite actor consuming a can of Pepsi in a movie scene, I don't know what to think. If he genuinely likes Pepsi, then I may tend to like it also. But if the advertising agency for the Pepsi-Cola Company paid a product-placement fee to have that drink consumed, I resent the fact that I am being m…
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