Video Out: Take a Look at Leased Access Cable (page 2)
Don't Forget the Quality
One of the most important aspects of producing leased access programming is the overall production quality. Unlike public access, which generally features "talking heads" in a very bland setting, with a wilted plastic plant in the background, leased access programs reflect the reputation of the videographers and producers putting the programming together. Like everything else a professional does, the leased access programs need to be professional. Decent production values are crucial for the advertisers, and for the audience. Remember that what people see on television that has your name on it is your only real promotional brochure.
Get the Format Right
The cable system may accept your program in 3/4-inch U-Matic, BetacamSP or a digital format, so check with the system to determine which format they prefer. It is highly unlikely that a cable system will accept a VHS tape, as the quality would not generally be up to acceptable engineering standards. While digital formats that record high-quality images are becoming the format of choice for producers, many cable stations still do not accept submissions on Mini DV or Digital8. Many stations do, however, provide a large-format record deck so producers can transfer their footage to the proper format for broadcast. Producers should discuss format requirements and tape transfer options with the cable company up front. Also, when you bring the tape to the cable system, it needs to include everything in it - program, commercials, credits, etc.
Leased access can open a whole new medium for videographers. As cable television becomes more diversified and digital set-top boxes begin to offer consumers literally hundreds of new channels, leased access will give entrepreneurs the opportunity to be an integral part of that exciting and ever-growing industry. If you have the inclination, now might just be the right time to get things rolling in leased access.
