Video Out: Search Engines

There are a lot of ways to get your videos seen. You can run them off to VHS tape and mail the dupes, one-by-one. You can copy your finished program from your hard drive to CD or DVD and mail those to everyone. You could buy time on a cable TV channel. You could compress the image to postage-stamp size and use one of the "big e-mail" services (such as Whale Mail www.whalemail.com) to send your production to your friends. Or you could create a Web page to make your videos accessible to the entire world.

Constructing a Web site can be a big feather in a videographer's cap. But after you set up a Web site to display your video for the world to see, how do you let Web surfers know about your show?

To get an audience for your Internet program, you need to get your site listed on a search engine. Perhaps several search engines. You may have thought this happened automatically. In a perfect world, you would be right. There are thousands of search engines and billions of Web pages and, unfortunately, there is nothing automatic about having your site included. So just how do you get your site listed and v…

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