The Web: Little Screen, Big Opportunities, Part II

Natalie MacGowan Spencer produced her first video for the Web just a few months ago, but by Internet standards that makes her an "old timer." It's been plenty long enough to convince her that the Web is a viable and exciting new medium for up and coming video producers. "It's allowed me to spread my wings and fly," she declared recently. "All the video editors I know want to try it out, to play with it. We don't know what it can do yet, and we want to check out its creative possibilities. We're all stimulated by it and tickled by it.
Before discovering the Web, London-born Natalie had made short films and done hair and makeup for music celebrities and commercials. Her debut piece for the Web was a music video of the British band Olive. Created specifically for the Web, it was made for Eveo (www.eveo.com). Its bold, assertive style swiftly attracted a great deal of attention and it became one of the biggest hits of the site.
"When you're making something for the Internet," she said, "the screen space is so much smaller that you want your visuals to be extremely strong, so they really pop out at you, almost like a 3-D effect. And when you're shooting on video, you should build on what video does best and not try to imitate film. Film is soft and subtler, but video is very literal and the images are very striking. In my opinion, you shouldn't fight it, you should go f…