Producing real estate video for fun and profit.
The purpose of real estate video is to give prospective buyers a virtual tour of a property. House shoppers can compare a variety of homes in just a few minutes, helping them narrow their search for the perfect home. If they like what they see, a visit can be arranged. If they don't like a home, there is no point in taking the time to go see it in person.
Real estate video is an excellent tool for realtors. A single realtor can show as many as 25 homes a week. Making videos for a single agent or a single real estate office can keep an enterprising videographer quite busy (see side bar Real Estate Video in 10 Minutes or Less). The good news is that you don't need fancy or expensive equipment to make effective real estate video. In some cases, all you need is your camcorder and a plan. In addition, real estate videos should not be very long. The shopper doesn't need to see the condition of every tile on the roof. The goal is to take the potential home owner on a two-minute tour of a house.
What to Shoot
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