Viewfinder: Who Will Make the Video?
Video technology is now available to the masses. Soon, we'll have 500 cable channels to choose from. Video will be easy to get on CD and over the phone. The channels for distribution will be wide open. The tools for video production continue to drop in price as they increase in quality and ease of use.
But who will make the video?
Generating broadcast-quality video is not nearly as expensive as it was only a decade ago. Millions of people can do it. But can they do it well? The availability of paint didn't cause Picasso to become a great artist; he combined his natural talents with a lot of practice to develop his art. Often the video pros complain to me that Videomaker makes the art of video sound too easy. I can't count the number of times I've heard this from wedding video…
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