Profile: Gary Lico and Cable Ready Corp.
In many industries, the middleman is the key to selling your product. Novelists, for example, have agents who act as their middlemen, shopping their novels to the various publishers in the book industry, and selling to the highest bidders. But in the video business, independent producers have had to sell their shows to networks without benefit of middlemen. They've had to sell their product alone--an intimidating situation for the independent.
Enter Gary Lico, middleman extraordinaire. Recognizing the need for middlemen in the video business, Lico has set up shop as an independent producer's representative. His company, Cable Ready Corporation of Stamford, Connecticut, serves as the sales conduit between program suppliers and cable networks.
"We pride ourselves on being the first and probably only independent sales force selling programming to cable networks," sa…
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